Openai goes to Google's golden egg with product marketing on chatgpt

Copyright © HT Digital Streams Limit all rights reserved. Technology Shouvik Das 3 min read 29 Apr 2025, 06:14 AM ist Openai CEO Sam Altman. (AFP) Summary together with the recommendations of the product, Openai’s search engines capabilities will also be available via the chatgpt interface on WhatsApp from now on. The move takes the battle to Google’s clear area of ​​dominance -Search -engine -Opper authority. New Delhi: Artificial Intelligence (AI) Powerhouse Openai on Monday announced the integration of Chatgpt search engine with the ubiquitous WhatsApp message platform, in a direct challenge for Google’s profitable search advertising model. This chatgpt-whatsapp integration in India and worldwide can redefine how users are looking for information and discover products online. In addition to the Chatgpt search engine now available on WhatsApp, the world’s most valued AI booth also announced personal recommendations for products on the Chatgpt application-a product strategy that made Google especially in the $ 2-trillion search and email giant it is today. Also read: Foldable telephone delusions in India to grow by 20-30% in 2023. The new features of Openai come at a time when Google is already seen to arrange behind the generative AI booth in terms of the popularity of models and applications around the world. It is important for two reasons – one, it was Google that finds the research program that Chatgpt born, ironically, and two, with generative AI breathing their neck, the proverbial gold egg – the dominance of search on the entire internet – at risk. Openai’s launch is an early stage adjustment of Google’s own product strategy, where the company earned advertising revenue from businesses that want to display their products to different audiences. An additional personalization layer on Google’s search engine meant that products matched the personal preferences of users to maximize the efficiency of online advertising today-a method equally beneficial to a user, and the cause of many lawsuits for Mountain View, California-based technical giant. The same rule book for the Sam Altman-led boot, the way forward seems to follow the same rule book. As part of the press material shared by an open -coin spokesman, the company said: ‘Commerce in Chatgpt is still early and we will continue to bring traders on our trip while learning and repeating quickly.’ Shopping by Chatgpt will be available to all users on all platforms and markets – it appears that Openai plans to make its product recommendation algorithm available to as many users around the world as possible. Openai also said that his product recommendation on Chatgpt would work with context from conversations that a user had previously had with the generative chatbot, giving the platform more memory and consuming more data on a user than before. Also read: India, Australia is investigating bilateral treaty of data part to tackle cybercrime. The move wants to pay the current popularity of Openai. Last month, Google’s court conservation, as part of a hearing heard, had 160 million daily active users – extensively higher than Google’s AI assistant Gemini’s 35 million users a day. Google made a pitch in India on Friday to bring more users into its AI umbrella by paying in the Android Mobiele operating system. India is probably one of Google’s largest consumer markets. Google is significantly ahead of Openai. The search engine, which accounts for just over 56% of its quarterly revenue, raised $ 50.7 billion in the March quarterly, the company’s older alphabet said on April 24 in its quarterly earnings call. In comparison, Openai is expected to amount to $ 11 billion this year to annual turnover, according to a report by the New York Times from September last year – at a net loss of $ 5 billion due to operating expenses. However, industry stakeholders have said that the promise that generative AI platforms such as chatgpt as search engines and product recommendation platforms are present are great and are already making early progress. ‘Although the financial results do not yet reflect this, we see green shoots of marketing firms that build an AI recommendation and market a strategy to market products on AI search engines and platforms. In the long run, it will clearly play a greater role as the field develops and the technical firms expand over time, “says Jaspreet Bindra, founder of AI Consultancy Firm Firm, AI & Beyond. Also read: Trump tariff divides India’s electronic manufacturing industry Bindra, but the WhatsApp integration may just be a tick in the mark box, despite serving an important purpose. ‘Obviously, the idea of ​​one’ super app ‘, apart from WeChat in China, can do everything – work, shopping, payments, searching – not echoing with the audience. Even the meta integration in WhatsApp is now seen as an invasive function, rather than useful. Although the availability of searches can make a more useful thing, it is likely that it is not the sturdy users, ”. Catch all the technological news and updates on live currency. Download the Mint News app to get daily market updates and live business news. More Topics #Technology #ChatGPT Mint Specials