‘The Way forward for American Orchestra’ is focus of visitor lecture at Vanderbilt Jan. 29 | Vanderbilt Information

Vanderbilt Blair College of Music will host Aubrey Bergauer, founding govt director of the San Francisco Conservatory of Music’s new Heart for Progressive Management, for a visitor lecture Wednesday, Jan. 29, 2020.

The free speak, “A Sense of Belonging: The Way forward for the American Orchestra,” will happen at 7:30 p.m. on the Steve & Judy Turner Recital Corridor, 2400 Blakemore Ave., Nashville, TN 37212.

In latest a long time, classical music has struggled to maintain new audiences. However throughout Bergauer’s five-year tenure as govt director of the California Symphony in Walnut Creek, the group doubled its viewers and practically quadrupled its donor base whereas delivering surplus budgets to raised fund the artwork and the mission.

In her Vanderbilt speak, Bergauer will share the three pillars of the California Symphony’s success: listening to consumer expertise analysis, designing for buyer loyalty and specializing in range.

“This success story will encourage anybody invested within the long-term sustainability of the performing arts.”
–Douglas Shadle

“Aubrey Bergauer’s management methods led to extraordinary organizational transformation and unprecedented income progress,” stated Douglas Shadle, affiliate professor of musicology and division chair. “This success story will encourage anybody invested within the long-term sustainability of the performing arts, as a result of it reveals how 21st-century options can assist communities fall in love with classical music.”

Bergauer has been hailed by the San Francisco Chronicle as a “dynamic and modern administrator” and praised by the Wall Road Journal for management that “factors the best way to a brand new fashion of viewers outreach.”

The occasion is co-sponsored by the Vanderbilt’s Division of Musicology and Ethnomusicology and the Curb Heart for Artwork, Enterprise and Public Coverage.