Joah Beauty is closing. – ryan

Comments

27 responses to “Joah Beauty is closing.”

  1. In all the years that their little block of shelves has been up at my local drugstore, I’ve never seen a single product missing from any section, all the foundations and concealers are discolored and separated too.

  2. ![gif](giphy|EkHbiqD1yu6Wc)

  3. I’ve only tried their Chasing the Sun palette back in 2021 and still have it, it’s a great staple.

  4. The CVS brands or the brands that are exclusive to CVS really seem to not be able to get good marketing

  5. I own 2 of their lip products. They were good, but they’re on the pricier side of drugstore. There was never anything that caught my eye and I felt I had to try out.

  6. I thought the makeup brush was a toasted marshmallow

  7. Bought two of their Jelly Bae lipsticks on a trip to the US once, really liked them, by the time I was able to go back post-Covid I couldn’t find the brand anywhere. 

  8. ![gif](giphy|FY8c5SKwiNf1EtZKGs|downsized)

  9. oh no! their thin eyebrow pencil is an almost 100 dupe for the anastasia micro brow pencil. boooooo

  10. Ugh! No! I like a lot of their stuff! 😭

  11. I don’t know if they’re closing. There’s nothing in the beauty news space, CVS has their products at full price. Maybe it’s just a big sale they’re trying to push before it ends?

  12. I liked some of the items I tried but they didn’t wow me enough to keep it in my constant rotation. The eye serum concealer with the sponge tip is actually pretty nice. Wonder if it’s just the website closing and they’ll stay in cvs stores – hence we haven’t seen stuff marked down in stores.

  13. I really enjoyed their products.
    Such a shame. All the foundations I loved are from brands that closed or that no longer produce makeup:

    CYO- one of the best foundations I ever tried and the best color match
    Soap and glory
    Now Joah. Damn . I know I’m over dramatic lol

  14. I’d never even heard of them, don’t think they’re available in the UK

  15. Am I the only one who finds the font on the label looks like it says “jork”

  16. I just tried a lip oil and it smelled like Ben gay. No thank you.

  17. I literally heard of this brand just this week. Saw a TikTok of someone using their foundation.

    Now I learn they are closing.

  18. Ordered a few things…half off is a decent price.

  19. Their brow brush is my favorite!!! I bought two. My favorite for sharper, precise brow lines.

  20. Oh no. I’ve used a few of their foundations. They were pretty decent. The color match was good for my weird pale skin.

  21. I loved their bullet lipstick in the shade “Glamping.” However that’s the only thing I ever bought from them and that was sometime between 2019-2021. Lipstick just takes so long to use up and there are other things to try.

  22. I saw this just now! That’s upsetting. I use a lot of their products.

  23. They have such good products. I love the concealer and setting powders!

  24. Their brow pencil in cool taupe was the best affordable one on the market at one time. However, for the past few years, every time I tried buying one it was completely dried out and crumbly. This happened with a lot of brands during lockdown when products sat on shelves for too long, but Joah seemingly never refreshed their stock. I haven’t gotten a usable product from them in five years.

  25. Honestly since their rebrand their stuff was really not good at all

  26. Oh no! One of their powders is the first powder I have been able to use in ten years!!!

  27. Due to tariffs? Possibly?

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