Tag Archives: Software (TRBC)

Apple, Netflix pull out of South by Southwest pageant amid

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The brand of U.S. expertise firm Apple is seen at a department workplace in Basel, Switzerland March 2, 2020. REUTERS/Arnd Wiegmann

(Reuters) – Apple Inc and Netflix Inc stated they had been pulling out of the South by Southwest music and tech pageant to be held later this month, amid the coronavirus outbreak.

The U.S. dying toll from coronavirus infections rose to 11 on Wednesday and California Governor Gavin Newsom declared a statewide emergency amid the nation’s largest outbreak.

Fb Inc had stated earlier this week it could not take part within the pageant.

Representatives of the occasion didn’t instantly reply to a request for remark.

Organizers of the South by Southwest music and tech pageant, set to be held in Austin, Texas, had stated final month the occasion would proceed as deliberate regardless of “a handful” of cancellations associated to the virus.

The outbreak has disrupted different tech conferences and gatherings, together with the Cellular World Congress in Barcelona and Google’s annual developer occasion, Google I/O. Corporations have additionally modified their work and journey plans.

IBM stated on Wednesday its developer convention ‘IBM Suppose 2020’ could be an internet occasion and happen from Could 5-7.

The corporate stated it has issued new journey restrictions by means of the top of March.

Reporting by Rama Venkat and Bharath Manjesh in Bengaluru and Stephen Nellis in San Francisco; Modifying by Maju Samuel and Vinay Dwivedi

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Apple unlikely to meet revenue guidance due to coronavirus impact

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(Reuters) – Apple Inc (AAPL.O) said on Monday it would not meet its revenue guidance for the March quarter because of the coronavirus outbreak slowing iPhone production and weakening demand in China.

FILE PHOTO: The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar/File Photo

Apple’s manufacturing facilities in China have begun to reopen, but they are ramping up more slowly than expected, the technology company said in a statement to its investors.

Global supplies of Apple’s iPhones will be limited as the sites work toward operating at full capacity, the company said.

“These iPhone supply shortages will temporarily affect revenues worldwide,” the company said.

In January, Apple forecast $63 billion to $67 billion in revenue for the second quarter ending in March, ahead of estimates of $62.4 billion.

The company said it would provide more information during its next earnings call in April.

Apple also said that store restrictions due to coronavirus precautions had affected its sales in China, with most retail stores either closed or operating at reduced hours.

“We are gradually reopening our retail stores and will continue to do so as steadily and safely as we can,” the company said.

The disruptions follow a strong December quarter for iPhone sales, which were up for the first time in a year.

Analysts have estimated that the virus may slash demand for smartphones by half in the first quarter in China, the world’s biggest market for smartphones.

“While we have discussed a negative iPhone impact from the coronavirus over the past few weeks, the magnitude of this impact to miss its revenue guidance midway through February is clearly worse than feared,” Wedbush analyst Daniel Ives wrote in a note.

Apple’s stock is expected to face a knee-jerk reaction on Tuesday, when Wall Street reopens after the Presidents Day holiday, Ives said.

Wedbush said it remained optimistic that Apple would be able to recover from the coronavirus setback.

“While trying to gauge the impact of the iPhone miss and potential bounce back in the June quarter will be front and center for the Street, we remain bullish on Apple for the longer term,” Ives said.

The outbreak is expected to intensify pressure on China’s economy, with multiple companies struggling to restart production after an extended Chinese New Year holiday.

Fiat Chrysler, <FCHA.MI, Hyundai Motor Co (005380.KS) and General Motors Co (GM.N) have all said their auto production lines were, or could be, hit by Chinese factories that are slow to restart because of the virus.

Reporting by Neha Malara in Bengaluru and Laila Kearney in New York; Editing by Dan Grebler and Peter Cooney

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Exclusive: iPhone app makers questioned in U.S. antitrust probe of Apple – sources

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WASHINGTON (Reuters) – The U.S. Justice Department has reached out to app developers as part of its investigation into Apple Inc (AAPL.O), one of the four big tech companies being probed for alleged anti-competitive behavior, according one of the developers and another person familiar with the investigation.

FILE PHOTO: An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/File Photo

The chief executive of developer Mobicip, Suren Ramasubbu, told Reuters he was interviewed in November by a U.S. investigator who asked about the company’s interactions with Apple. The app, which has nearly a million users worldwide, allows parents to control what their children see on their iPhones.

Ramasubbu said the Mobicip app was temporarily removed from the iPhone app store last year for a failure to meet requirements imposed by Apple.

A source familiar with the Justice Department’s investigation said a handful of app developers had been contacted in what is the first indication of what officials are pursuing involving Apple since the investigation was revealed by Reuters in June.

U.S. President Donald Trump has criticized Apple’s Silicon Valley neighbors for other reasons, calling for closer scrutiny of social media companies and Google and accusing them of suppressing conservative voices online, without presenting any evidence.

U.S. Attorney General William Barr said in December that he hoped to have the Justice Department investigations into the big tech platforms – Facebook Inc (FB.O), Alphabet Inc’s (GOOGL.O) Google, Amazon.com Inc (AMZN.O) and Apple – wrapped up this year.

Apple declined comment, but pointed to a statement on its website that says its app store was designed to hold apps “to a high standard for privacy, security and content.”

“Since 2016, we have removed over 1.4 million apps from the App Store because they have not been updated or don’t work on our most current operating systems,” the site says.

Apple’s ability to do just that has been a point of contention in the courtroom. The company was accused in lawsuits last year of abusing its clout in the app market. In one case, the U.S. Supreme Court gave the go-ahead last May to an antitrust lawsuit that accused Apple of forcing consumers to overpay for iPhone software applications.

SCREEN TIME CONTROL

Apple introduced its Screen Time app, which includes parental controls, in June 2018. At the start of 2019, Ramasubbu told Reuters, his company was contacted by Apple and warned that Mobicip’s app violated the iPhone-maker’s rules relating to technical elements that had previously been acceptable.

The app was removed from the app store for about six months, during which time it was updated to be compliant with Apple rules, Ramasubbu said. It was reinstated in October 2019, but he estimates his company’s business has shrunk by half.

Six executives of parental control app companies interviewed by Reuters said they had a comfortable relationship with Apple until mid-2018. That is when Apple introduced its own, similar software giving parents oversight of their children’s phone screen time and searches.

Apple has said that it had been concerned about parental control apps using technology which gave developers access to sensitive data, and that they declined to approve apps that used the technology if they did not also commit to not sharing data on children.

As the arbiter of who is allowed to sell in the app store, Apple says it has the power to ensure that only the highest quality apps are sold there.

But some developers say it also allows Apple to push out apps that compete with its own products, thus strengthening its profits at a time with its device sales have stagnated and it is seeking new sources of revenue.

Reporting by Diane Bartz; Editing by Chris Sanders and Edward Tobin

Our Standards:The Thomson Reuters Trust Principles.

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Apple to close all China mainland stores due to virus outbreak

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FILE PHOTO – A screen displaying an advertisement for iPhone 11 Pro is seen outside an Apple store in Beijing, China October 31, 2019. REUTERS/Florence Lo

(Reuters) – Apple Inc on Saturday said it would shut all of its official stores and corporate offices in mainland China until Feb 9. as fears over the coronavirus outbreak mounted and the death toll more than doubled to over 250 from a week ago.

“Out of an abundance of caution and based on the latest advice from leading health experts, we’re closing all our corporate offices, stores, and contact centers in mainland China through February 9,” Apple said in a statement. The company said looked forward to re-opening stores “as soon as possible”.

Earlier this week, Apple closed three stores in China due to concerns about the spread of the virus.

It’s joining a handful of overseas retailers, including Starbucks Corp and McDonald’s Corp to temporarily shut storefronts as a precautionary measure.

Many other companies, meanwhile, have called for employees in China to work from home and cease non-essential business travel in the first week of February.

Normally, businesses in China would be preparing to return to normal operations following the end of the week-long Lunar New Year Holiday.

Apple remains heavily reliant on China both for smartphone sales as well as for its supply chain and manufacturing. Many factories in Hubei province, including plants run by AB InBev and General Motors Co, have temporarily suspended production due to the virus.

In a recent earnings call, Apple CEO Tim Cook said the company was working out mitigation plans to deal with possible production loss from its suppliers in Wuhan. The city where the virus outbreak originated is home to several Apple suppliers.

Reporting by Akshay Balan in Bengaluru and Josh Horwitz in Shanghai; Editing by Shri Navaratnam and Lincoln Feast.

Our Standards:The Thomson Reuters Trust Principles.

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EA’s tepid forecast overshadows quarterly beat, shares slip

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(Reuters) – Electronic Arts Inc forecast fourth-quarter adjusted revenue below analysts’ estimates, weighed down by the delayed launch of its basketball title “NBA Live”, while its “Apex Legends” battles “Fortnite” and “PUBG” to attract young gamers.

FILE PHOTO: The Electronic Arts Inc., logo is displayed on a screen during a PlayStation 4 Pro launch event in New York City, U.S., September 7, 2016. REUTERS/Brendan McDermid/File Photo

Shares of the Redwood, California-based company fell about 2% after the bell on Thursday.

EA is working with a partner in China to bring its battle-royale title “Apex Legends” to PC and mobile in the country, Chief Financial Officer Blake Jorgensen told Reuters.

Earlier in 2019, EA revealed plans to launch the title, which had attracted 70 million players as of October, in China and also on mobile.

“The biggest unknown is how long does it take to get approval in China,” Jorgensen added.

China, which stopped approving the monetization of new video game titles in March 2018, resumed processing applications in December that year, with a huge backlog of games awaiting approval.

The videogame publisher behind franchises like “FIFA” and “Battlefield” said it expects current-quarter adjusted revenue to be about $1.15 billion, below analysts’ expectations of $1.20 billion, according to IBES data from Refinitiv.

The tepid forecast comes at a time when the dominance of console-based game franchises, including rivals Activision Blizzard and Take-Two Interactive Software Inc, is being threatened by mobile-based, free-to-play games with engaging formats.

EA has pushed back the release of “NBA Live” last quarter to coincide with the launch of new gaming consoles from Microsoft and Sony at the end of 2020.

The strong launch of “Star Wars Jedi: Fallen Order” during the crucial holiday season helped the company beat third-quarter adjusted revenue estimates.

The title, released in November, climbed its way to become the second best-selling game of December, according to data from research firm NPD.

Revenue from live services, the largest chunk of its sales, rose 41% to $677 million. The company expects growth for this unit to accelerate in fiscal 2022, led by a new Battlefield title.

EA raised its full-year adjusted revenue forecast to $5.15 billion from $5.13 billion, but was below analysts’ expectations of $5.21 billion.

On an adjusted basis, the company’s revenue jumped 22.9% to $1.98 billion, beating the analysts’ expectation of $1.97 billion.

Net income for the third quarter ended Dec. 31 rose to $346 million, or $1.18 per share, from $262 million, 86 cents per share, a year earlier.

Reporting by Ayanti Bera in Bengaluru; Editing by Maju Samuel and Uttaresh.V

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Paddy Energy and Poker Stars house owners to create on-line playing chief

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DUBLIN (Reuters) – The house owners of Paddy Energy Betfair and Poker Stars have agreed to merge in an all-share deal that may create the world’s largest on-line betting and playing firm by income to reap the benefits of the opening up of U.S. markets.

FILE PHOTO: Paddy Energy emblem is seen behind a keyboard and playing cube on this illustration taken in Sarajevo, September 10, 2015. REUTERS/Dado Ruvic/File Photograph

Flutter Leisure (FLTRE.I), previously generally known as Paddy Energy Betfair, is to mix with Nasdaq- and Toronto-listed Stars Group Inc (TSG) (TSGI.TO), proprietor of Poker Stars, the businesses mentioned on Wednesday.

Following the merger, shareholders of Flutter would personal roughly 54.64% of the brand new firm, with TSG shareholders proudly owning about 45.36%.

The merger is the most recent in a sequence of offers because the trade responds to the rising variety of gamblers utilizing on-line and cellular gadgets and the chance created by the comfort of guidelines on sports activities betting in the USA.

Shares in Flutter jumped 15 p.c in early buying and selling, whereas playing rivals GVC (GVC.L) and William Hill (WMH.L) had been additionally lifted by the prospect of additional consolidation.

Mixed annual revenues would have totaled 3.eight billion kilos ($4.7 billion) in 2018, making Flutter-TSG the most important on-line betting and gaming operator globally, the businesses mentioned.

Flutter CEO Peter Jackson, who will retain his function within the mixed group, mentioned the deal would “turbocharge” Flutter’s current technique and “present world-class capabilities throughout sports activities betting, gaming, every day fantasy sports activities and poker, in addition to higher geographical and product diversification.”

The merged group can have its headquarters in Dublin and its major itemizing in London.

FOX BACKING

The merged group shall be boosted by a partnership in the USA with FOX Sports activities, which can have the fitting to amass an 18.5% stake in Flutter’s FanDuel U.S. enterprise from 2021.

Dublin-based Flutter merged its U.S. enterprise with fantasy sports activities firm FanDuel final yr in a deal it mentioned would create the trade’s largest on-line enterprise in the USA.

TSG had bolstered its British operations final yr when it purchased Sky Betting & Gaming in a $4.7 billion deal.

Flutter has sharpened its concentrate on North America as the doubtless large U.S. market opens up and it faces increased taxes and elevated rules in its major British, Irish and Australian markets.

Betting trade Betfair and Paddy Energy, which runs excessive road betting outlets in addition to a web based enterprise, merged in 2016, though the mixing took longer than anticipated and a toll on product funding for a time.

The merger is predicted to ship pretax value synergies of 140 million kilos per yr, together with alternatives to cross-sell merchandise to 1 one other’s clients in worldwide markets and decrease finance prices, the businesses mentioned.

The deal can be anticipated to spice up Flutter’s underlying earnings per share by at the very least 50 p.c within the first full monetary yr following completion.

Beneath the phrases of the merger, TSG shareholders shall be entitled to 0.2253 new Flutter shares for every TSG share.

Reporting by Graham Fahy; Modifying by Muralikumar Anantharaman and Mark Potter

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Apple faucets recycled uncommon earth components for iPhone components

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Sept 18 (Reuters) – Apple Inc’s new iPhones will used recycled uncommon earth components in a key part, the corporate stated on Wednesday.

Apple stated it’ll used recycled uncommon earths in its “Taptic Engine,” a component that lets iPhones mimic a bodily button click on regardless of being a flat pane of glass. The half is about one-quarter of the uncommon earth components contained in the iPhone fashions.

Uncommon earths, a gaggle of 17 specialised minerals, have turn out to be a flash level in commerce tensions between the US and China. The weather are utilized in weapons, shopper electronics and different items.

China dominates the processing of the uncooked minerals, and has implied via its state-controlled media that it may prohibit uncommon earths gross sales to the US, simply because it did to Japan after a diplomatic dispute in 2010.

Lisa Jackson, Apple’s vice chairman of atmosphere, coverage and social initiatives, stated Apple’s use of recycled uncommon earths was “not associated” to commerce tensions however may assist it keep a gentle provide.

“That is a kind of completely satisfied coincidences the place what is nice for the planet is actually good for enterprise on the identical time,” Jackson advised Reuters. “One of many issues we discuss rather a lot internally, simply generally, is how way more resilient this makes our provide chain.”

In shopper electronics, uncommon earths reside in tiny audio system and actuators. The components are so small that gathering them for recycling is troublesome and costly.

For now, Apple will use recycled uncommon earths from an outdoor provider, not from beforehand used iPhones. Apple declined to call the provider or say what merchandise the uncommon earths have been recovered from.

However Jackson stated that Apple’s scale – new iPhone fashions are usually promote tens of hundreds of thousands of models per 12 months – helped make the challenge economically viable.

“Now we have primarily made a marketplace for this entrepreneur, this innovator, who discovered a strategy to recycle uncommon earths,” Jackson stated.

Apple usually goals to reuse components from its previous units.

Apple stated on Wednesday that aluminum from enclosures recovered via its trade-in applications will likely be melted down and made into new MacBook Air laptop computer computer systems. The corporate beforehand disclosed that cobalt recovered from iPhone batteries disassembled by robots at its recycling labs in Texas is put into new iPhone batteries.

Apple is experimenting with methods to get well uncommon earths from its telephones utilizing its robots, which may take away tiny components and separate them into assortment bins to combination sufficient materials to make recycling viable.

The corporate can also be researching ways in which standard recyclers, who shred units and separate out the assorted supplies, may tweak their traces to get well the weather, info that Jackson stated Apple is open to sharing.

“There are some improvements of ours that we truly need individuals to repeat. In order a lot as doable – so long as it doesn’t give away a few of our different design and engineering innovation – we’re completely satisfied to convey alongside the recycling trade,” Jackson stated. “Now we have began to be way more clear round this expertise improvement than we often are.” (Reporting by Stephen Nellis in San Francisco; Modifying by Greg Mitchell and Sonya Hepinstall)

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U.S., Chinese language commerce deputy talks to start out on Thursday: USTR

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WASHINGTON (Reuters) – Deputy-level U.S.-China commerce talks are scheduled to start out in Washington on Thursday, the U.S. Commerce Consultant’s workplace mentioned on Monday, paving the way in which for high-level talks in October aimed toward resolving a bitter commerce struggle.

FILE PHOTO: Chinese language and U.S. flags flutter close to The Bund, earlier than U.S. commerce delegation meet their Chinese language counterparts for talks in Shanghai, China July 30, 2019. REUTERS/Aly Tune/File Photograph/File Photograph

A USTR spokesman didn’t provide any additional particulars concerning the deputy-level talks.

Earlier, U.S. Chamber of Commerce chief government Tom Donohue mentioned that U.S. Commerce Consultant Lighthizer instructed enterprise executives that he was in search of a “actual settlement” that addresses mental property and know-how switch points first raised by the USTR two years in the past.

Donohue, talking at a information convention to induce congressional approval of the U.S.-Mexico-Canada commerce settlement, mentioned that Lighthizer “did point out that there was some motion within the path of buying of (U.S.) agricultural merchandise and different points.”

However Lighthizer gave no indication that the talks could produce an interim take care of a extra restricted scope, as instructed by some media stories, Donohue mentioned.

The top of the largest U.S. enterprise lobbying group added that it might be troublesome to safe an settlement that absolutely addresses U.S. calls for for sweeping adjustments to China’s mental property and know-how switch practices, market entry and subsidy points.

“Whereas I’m optimistic about it, I’m additionally a dead-ass realist and this isn’t a easy drawback,” Donohue mentioned of the brand new spherical of talks.

Lighthizer and U.S. Treasury Secretary Steven Mnuchin are anticipated to satisfy with China’s high negotiator, Vice Premier Liu He, in early October.

President Donald Trump final week delayed a tariff improve that had been scheduled for Oct. 1 on $250 billion price of Chinese language items after China additionally delayed tariffs on some U.S. imports.

The world’s two largest economies haven’t held in-person talks since late July towards resolving their 14-month commerce struggle, which has roiled markets, disrupted provide chains and threatened world progress.

Financial elements are weighing on either side, mentioned Stephen Kho, former performing chief counsel on China enforcement at USTR who’s now a companion at Akin Gump regulation agency.

“Each side are feeling the ache now. So an interim deal could possibly be carried out, but when they’re on the lookout for a complete deal … that can be very laborious,” Kho mentioned.

Reporting by David Lawder, Further reporting by Andrea Shalal; Enhancing by Angus MacSwan, Dan Grebler and Sandra Maler

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Apple to reveal streaming service prices while iPhones on ‘holding pattern’ until 5G

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(Reuters) – Apple Inc (AAPL.O) is set on Tuesday to announce pricing for its forthcoming streaming TV service as well as updates to its iPhone lineup, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software.

FILE PHOTO: A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. September 12, 2018. REUTERS/Stephen Lam

The annual upgrade to the iPhone is expected to include new camera features but few big changes, with Apple in a “holding pattern” until it rolls out 5G phones with faster mobile data speeds next year, analysts said. Instead, services like the television content featuring the likes of Oprah Winfrey that will compete with Netflix Inc (NFLX.O) and Walt Disney Co (DIS.N) could take center stage.

While the iPhone still makes up more than half of Apple’s sales, Tuesday’s event may nudge it off center stage after a decade in the limelight.

Apple long boasted about its competitive advantage over rivals such as Samsung Electronics Co Ltd (005930.KS), which makes handsets, or Alphabet Inc’s Google (GOOGL.O), which provides the Android operating system for most of the world’s phones. Apple touted controlling both the hardware and software, resulting in polished products that commanded premium prices and captured most of the smart phone industry’s profits.

But at the fall event at 10 a.m. PT (1700 GMT) in the Steve Jobs Theater in Cupertino, California, typically Apple’s splashiest and dedicated to its flagship devices, Apple is cementing a third element to its focus: hardware, software and services.

The new strategy, which Apple hinted at an event in March where it gave some details about the streaming TV service, comes as iPhone sales have declined year-over-year for the past two fiscal quarters and investors are fixed on the growth potential for services.

Questions about how Apple will price its television service, and whether it will bundle it with its streaming music products, will weigh on the minds of Wall Street and analysts just as much as whether the Apple TV hardware box gets an upgrade or how many cameras the iPhone has. Apple has not yet given a specific launch date or price.

“This is the first time we’ll get to see Apple’s strategy with all three parts of the business,” said Ben Bajarin, an analyst with Creative Strategies.

With streaming content, Apple is entering a crowded field. Since Apple’s initial television event in March, rivals like Walt Disney Co (DIS.N) have since announced a $6.99 per month service that will contain that firm’s iconic children’s content.

With no historic library of television content of its own, Apple will sell its own service – Apple TV+ – even as it already serves as a reseller of other channels like HBO and, analysts believe, takes a cut of sales. Bajarin said Apple’s challenge is to persuade consumers that its family of devices, from its set-top box to phones, are the best one-stop place to watch shows, despite the fact that Netflix has yet to come on board with the integrated viewing system. (Netflix remains available as a standalone app on Apple devices, and its shows appear in search results in the Apple TV app.)

“Netflix is sort of gaping void” in the Apple TV app “but they’ve got Amazon and all the channels on board,” Bajarin said. “The vast majority of content providers are playing nice with Apple TV.”

Apple is also likely to unveil updates to the iPhone and Apple Watch. Analysts expect the iPhone to feature better cameras, and perhaps new chips to help handle the work of sensors on the device, but few new blockbuster features. Those are not expected until next year, when Apple is expected to have a 5G device capable to taking advantage of faster mobile data networks.

“I believe we are in an incremental holding pattern until 5G. Customers with iPhone X and beyond likely won’t have a reason to upgrade,” said Patrick Moorhead of Moor Insights & Strategy.

In terms of pricing, most analyst expect prices to remain unchanged from the last year’s models, between $749 and $1,099 depending on size and features. Apple makes much of its profits on selling memory upgrades to devices with larger storage capacity, and Moorhead said falling memory chip prices could help Apple absorb the cost of tariffs on Chinese-made goods, which are expected to hit mobile phones starting Dec. 15.

“Thankfully storage and memory prices have declined so instead of taking more profit, I see Apple eating the cost and not raising prices,” Moorhead said. “I can also see Apple leaning heavily on its supply chain to eat some of the cost.”

Reporting by Stephen Nellis; Editing by Lisa Shumaker

Our Standards:The Thomson Reuters Trust Principles.

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Apple to reveal streaming service prices while iPhones on ‘holding pattern’ until 5G

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(Reuters) – Apple Inc (AAPL.O) is set on Tuesday to announce pricing for its forthcoming streaming TV service as well as updates to its iPhone lineup, as the tech giant reaches a turning point where it focuses as much on services as its hardware and software.

FILE PHOTO: A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. September 12, 2018. REUTERS/Stephen Lam

The annual upgrade to the iPhone is expected to include new camera features but few big changes, with Apple in a “holding pattern” until it rolls out 5G phones with faster mobile data speeds next year, analysts said. Instead, services like the television content featuring the likes of Oprah Winfrey that will compete with Netflix Inc (NFLX.O) and Walt Disney Co (DIS.N) could take center stage.

While the iPhone still makes up more than half of Apple’s sales, Tuesday’s event may nudge it off center stage after a decade in the limelight.

Apple long boasted about its competitive advantage over rivals such as Samsung Electronics Co Ltd (005930.KS), which makes handsets, or Alphabet Inc’s Google (GOOGL.O), which provides the Android operating system for most of the world’s phones. Apple touted controlling both the hardware and software, resulting in polished products that commanded premium prices and captured most of the smart phone industry’s profits.

But at the fall event at 10 a.m. PT (1700 GMT) in the Steve Jobs Theater in Cupertino, California, typically Apple’s splashiest and dedicated to its flagship devices, Apple is cementing a third element to its focus: hardware, software and services.

The new strategy, which Apple hinted at an event in March where it gave some details about the streaming TV service, comes as iPhone sales have declined year-over-year for the past two fiscal quarters and investors are fixed on the growth potential for services.

Questions about how Apple will price its television service, and whether it will bundle it with its streaming music products, will weigh on the minds of Wall Street and analysts just as much as whether the Apple TV hardware box gets an upgrade or how many cameras the iPhone has. Apple has not yet given a specific launch date or price.

“This is the first time we’ll get to see Apple’s strategy with all three parts of the business,” said Ben Bajarin, an analyst with Creative Strategies.

With streaming content, Apple is entering a crowded field. Since Apple’s initial television event in March, rivals like Walt Disney Co (DIS.N) have since announced a $6.99 per month service that will contain that firm’s iconic children’s content.

With no historic library of television content of its own, Apple will sell its own service – Apple TV+ – even as it already serves as a reseller of other channels like HBO and, analysts believe, takes a cut of sales. Bajarin said Apple’s challenge is to persuade consumers that its family of devices, from its set-top box to phones, are the best one-stop place to watch shows, despite the fact that Netflix has yet to come on board with the integrated viewing system. (Netflix remains available as a standalone app on Apple devices, and its shows appear in search results in the Apple TV app.)

“Netflix is sort of gaping void” in the Apple TV app “but they’ve got Amazon and all the channels on board,” Bajarin said. “The vast majority of content providers are playing nice with Apple TV.”

Apple is also likely to unveil updates to the iPhone and Apple Watch. Analysts expect the iPhone to feature better cameras, and perhaps new chips to help handle the work of sensors on the device, but few new blockbuster features. Those are not expected until next year, when Apple is expected to have a 5G device capable to taking advantage of faster mobile data networks.

“I believe we are in an incremental holding pattern until 5G. Customers with iPhone X and beyond likely won’t have a reason to upgrade,” said Patrick Moorhead of Moor Insights & Strategy.

In terms of pricing, most analyst expect prices to remain unchanged from the last year’s models, between $749 and $1,099 depending on size and features. Apple makes much of its profits on selling memory upgrades to devices with larger storage capacity, and Moorhead said falling memory chip prices could help Apple absorb the cost of tariffs on Chinese-made goods, which are expected to hit mobile phones starting Dec. 15.

“Thankfully storage and memory prices have declined so instead of taking more profit, I see Apple eating the cost and not raising prices,” Moorhead said. “I can also see Apple leaning heavily on its supply chain to eat some of the cost.”

Reporting by Stephen Nellis; Editing by Lisa Shumaker

Our Standards:The Thomson Reuters Trust Principles.

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