Nike Fires FuelBand Team in Move to Ditch Wearables

Nike made an abrupt exit from the crowded wearable tech**logy market Friday. The sportswear giant fired much of the team responsible for the development of its FuelBand and shelved plans for a new version of the fitness tracker, CNET reports

Up to 55 people from Nike's 70-member hardware team were let go from the company Thursday. In an email to CNET, a Nike spokesperson confirmed "a small number of layoffs." But added: "We do **t comment on individual employment matters."

See also: 7 Incognito Wearables You'd Never Guess Were Gadgets


News of the impending firings appeared on the a**nymous social app Secret last week Read more...

More about Nike, Hardware, Wearables, Small Business, and Tech