Fujifilm increases the prices of camera and lens in the US amid rates | Company Business News

Fujifilm Holdings Corp. on Friday raised US prices for the majority of its digital cameras and lenses, in some cases with hundreds of dollars, as the rates of President Donald Trump still echo over the consumer technology industry. Many of the camera bodies of the business, which are popular with creators and professionals due to their film simulations and unique color version, are now $ 200 more expensive than they were Thursday night. For example, Fujifilm’s leading consumer camera, the X-T5, sold for $ 1.699 earlier this week, but now costs $ 1,899, a 12%hump. Fujifilm did not respond to ‘NE -mail for comment. The company has its headquarters in Japan, which is subject to a 15% tariff under an agreement that the Trump administration entered into last month with the country. Fujifilm subsequently resettled the production of a few camera models from China to Japan; During that time, prices remained stable. Other consumer hardware manufacturers have also risen prices in recent months, including Nintendo Co., based on Kyoto, who previously announced a US price increase for the original Switch Handheld Games console, citing ‘market conditions’. Fujifilm is the fourth largest camera maker behind Canon Inc., Sony Group Corp. and Nikon Corp., according to the Market Research Firm Techno Systems Research. But the brands of the brand often stir a big buzz on social media among technical enthusiasts. The X100 series became viral during the Covid pandemic on tiktok and has been continuously on most retailers on the order. The latest model in that series, the X100VI, rose to $ 1,799 with the latest price changes – higher than $ 1.599. As for the other major camera manufacturers, Canon, Sony and Nikon increased prices for a number of products earlier this year. Smaller players like Sigma also gave after months of global tariff anxiety; The brand increased the cost of its lenses by about 10% in June, the photography scanning panapixel reported at the time, but the company told the retail partners that it did not plan another increase, despite the new 15% tariff levied on Japan. Fujifilm’s most recently announced mirrorless camera, the X-E5 revealed in June, has undergone no price adjustments. The product will be sent later in August. The X half, a compact, lightweight model that the company launched this year to attract more Gen Z customers has also for the time being maintained its $ 850 price. © 2025 Bloomberg MP This article was generated from an automatic news agency feed without edits to text.