The Americans, who have been caring for prices lately, cannot spend their most important summer holidays in Europe, but Chinese travelers are filling this void. According to a long travels survey published by the European Commission for Travel (etc.) today, and “Bloomberg” obtained an exclusive version of it, 72% of Chinese participants said they intended to travel to Europe this summer, an increase of 10% compared to 2024. These numbers represent the highest level of demand by Chinese tourists. There is no doubt that it will feel the owners of hotels, restaurants and other business owners throughout the continent as they depend on foreign tourists with high spending. Chinese tourism: A history of profitability before the Chinese journey abroad in 2020, which represented a very profitable sector in Europe, as Chinese tourists came second to the Americans in terms of expenses. According to the World Tourism Organization, Chinese tourists spent $ 251 billion outside their country in 2024, bypassing before 2020 levels. This makes China the largest market in terms of total tourist spending, even if most of this spending has been directed to trips within the Asian continent until recently. But there is an important point in the results of the European Travel Commission report, namely that the Chinese tourists do not intend to spend as they used to. This is striking, given that previously known for their luxury malls. In fact, only 29% of participants said they intended to spend more than 200 euros a day, a 44% decline compared to summer last year, while the majority of Chinese tourists, 54%, plan to determine their budgets between 100 to 200 euros a day. However, at least 53% of Chinese participants in the commission report indicated that shopping would be part of their travels, while budgets for travelers for workers looked generous, as 36% of them expected to spend more than 200 euros a day. Generally, Chinese tourists are more eager to spend their money compared to most of their peers around the world. 7100 Travelers included the European Commission for Travel, 7100 passengers on long trips from Australia, Brazil, Canada, China, Japan, South Korea and the United States, on their intention to travel this summer, and the results showed that 11% of travelers to Europe will reduce this summer. The total percentage of travelers who intend to spend between 100 and 200 euros per day is 40%, less than the percentage of Chinese travelers who plan to spend within this series. In the shadow of an economic climate characterized by certainty, a few travelers are spaced spaciously, regardless of the country of origin. This reflects the data of the World Travel and Travel Council, which shows that the growth of tourism is expected to slow down in 2025. Only a third of US participants in the UNHCR poll said they intend to travel to Europe this summer, a 7% decline compared to 2024. Interest in travel to Europe has decreased in 3 other markets in the commission report, which is Brazil, Canada and Japan, although the decline is less than. The main reasons are the high travel costs and holiday plans locally. Eduardo Santander, CEO of the European Travel Commission, is cautious optimism and priority of the Chinese market recovery, and sees that there are reasons for optimism. He explained, “Although the recovery of the Chinese market was slower compared to other long travel markets, the momentum clearly increases.” He added that the restoration of relationships with Chinese travelers’ is still a top priority for many European destinations. ” In other words, the mere return of Chinese tourists to travel is in itself a satisfaction.
Poll: the Chinese revive tourism to Europe in the summer with the retreat of Americans
