PARENTS ARE BIG TO ANNOUNCE Their Kid’s College Decision – ryan

Gone are the days of wearing a college hoodie and snapping a selfie while posing with ancceptance letter.

TODAY, FOR YOUNG Women in Particular, College Commitments Call for an Actual Event Known AS College Bed Party. This Celebration Involves Decorating A Student’s Bedroom with the Colors, Logos, and Items that represent the College or University they are commerked to – and sharing that images on social media.

The trend Gained Traction During Covid as a Logical Workaround for In-Person Celebrations. But instead of post-Pandemic fading, IT’S ONLY GOTTEN Bigger and Bolder. Families are shelling out, this is the thusands of dollars, on the bed party craze, and small busines Owners riding the wave of this growing niche are here for it.

Business insider spoke with a mom who spent about $ 2,000 hosting a bed party for her daughter; A College Student Whose Mom Relled on Diy Projects and Discounted Merchandise for Her Celebration; and two Young Young Entrepreneurs Who’ve Turned Lucrative Side-Hustles Into Six-Figuree Businesses Seling Custom Items for Parties.

Each Response has Been Edited for Length and Clarity.

Allie Cohen Sells Over 1,000 Blankets Each Year to High School Graduates and Bed Party Clients

Allie Cohen, 26, Lives in Philadelphia. She is the founder of Creative jawns, AN Online Business Specialization in College-Themhed Blankets, which are often assess as the CenterPiece for Bed Parties.

When I was accceptable to the University of Pittsburgh in 2016, i didn’t have a bed party. I HADN’T HEARD OF BED PARTIES. All i got was a hug and a t-shirt with the name of my school on it.

Now, I Design and Sell College Blankets for $ 88 EACH. I intentionally will swim use school logos on my blankets so that i’m not infringing on any copyright, and every year i sell 1,000 of say. Mine is just one of the 20 or 30 Items People Buy for their Bed Party. Most Retail for Around the Same Amount, so if you will the math, that a lot of Money.

During My Senior Year of College in 2019, I Started Doing Digital Artwork, Making Phone Backgrounds, and Seling say for a Few Bucks. It was just a hobby, and i had no intensation of touring it into a business. Then I Graduated in 2020, Right When Covid Hit.

I figured SINCE I’D ALREADY MADE A LITTLE MONEY FROM MY DESIGINS, WHY NOT SEE IF I COULD TURN Into Something Bigger?

That Summer, I Hustled Hard Creating New Designs Focussed on Dorm Room Art, and eventually TURNED MY SIDE INTO A FULL-TIME JOB The FOLLOWING YEAR.

I saw a huge demand for College Products and Bed Party Merch. SINCE I ALREADY HAD A BUILT-IN Audience of College Kids from My Dorm Room, Started Designing Custom College Blankets. Today, have a six-figure business, and my blankets are what i’m best known for.

Last December, I Collaborated With Sunshine Sweets, A Candy and Gift Concierge, to Launch A $ 300 Bed Party Box. The Box Includes My Signature 50×60 Blank and Other College-Themhed Items.

New Products Are Hitting the Market All the TIME, so i’m very grateful that my blankets have ben a Moinday Since 2020.

Melinda Long Spent About $ 2,000 on Her Daughter’s Bed Party

Melinda long48, of Lloyd Harbor, NY, Spared No Expenese for Her Daughter Sienna’s Recent Bed Party, Which Celebrated Her Early Decision to Attend the University of Miami.

I love a good party, so be my Oldhter, Sienna, was Accept to the University of Miami Via Early Decision, A Bed Party Felt Like A Fun Way to Celebrate All Hard Work.

It took with About 30 Hours to Plan and Source Everything, and two hours to set it up the day of the party. Sienna loves the attention, so i knew i could really go all out for her. I Spent Around $ 2,000 Altogether.

Thanks to Social Media, Its Easy to Find and Buy All of the Necesities: The Branded Blanket, The Bling Champagne Bottle, and a dotkake in sprinkles in the schoocol.

I was the extra mile with marquee letters and the personalized Balloons and the evening boughs a $ 200 inflatable mascot and some blow-up palm trees. My mom lives in florida, and my son already goes to the university of Miami, so we boughryeying we coulu.

Did i have to spend that much? No, You Could Easily Will This On Any Budget, but i Just Went for it and Did It Wow I WANTED TO DO IT. One Thing is for sura: there’s definitely Money to be made in this business.

This year, sienna has already been to at least 15 bed parties and probably has 15 to go. It adds up Because you buy a gift for eAch one you Attend.

Rachel’s Bed Party Decorations Came to Just Over $ 500

Rachel, 20, From Easton, Pa, Had a More Streamlined Bed Party in 2022, relaying on diyects and practical merch on sale. Bi is withholding her last name for privacy reasons.

Whene I got ACCEPTED TO COASTAL CAROLINA IN 2022, I HINTED TO MY MOM THAT I WANTED A BED PARTY. She made some of the stuff herself, bought other items on sale, and spent an estimated $ 550.

I didn’t have an actual bed party, howver, two of my best friend came over to see it and take pictures. Later that year, we finished High School, I HAD AN ACTUAL Graduation Party.

I KNOW SOME PEOPLE SAY BED PARTIES ARE EXCESSIVE, But my mom always said her love language is gift giving, and she likes to celebrate the good things in life. She didn’t mind doing it gcause she knows the stove for my dorm room, on game days, and teal tuesdays – a weekly Campus Spirit where students and Faculty are enCouned to wear the School Colors. Honestly, i’ve used it all so much in the last three years at school.

Alex posner pivoted from a career in medicine to baking college-themmed cakes, a popular bed party Item

Alex Posner, 25, Planned on Becoming Do Doctor Before Creating The dotcakes brand. HER BUSIEST SEASON IS DURING SPRING GRADIATIONS.

A lot of People Think Bed Parties Began During Covid, but i was going to say in High School in 2017.

I didn’t want to spend $ 80 on a gift for a bed party i was attending, so del i saw a sprinkle cake on tumblr, i thought, Why Not Make One in School Colors? I had zero baking experience, but in my family, we have what we are referee to “I can do it” gene, so i did it.

BACK THEN, IT WAS, DARE I SAY, SIMPLE. The People I have would go to party City and Target and Buy Gatorade and Bags of Chips in Their School Colors. That Changed Once I Started Making Calls. Friends and Friends of Friends Started Reaching Out and Asing with to make me a cake. Suddenly, The People AROUND with COULDN’T HAVE A Party Without a dotkake.

I OPENED MY SHOP IN WESTLY, NY, IN 2019, and in 2024, we moved it to roslyn, NY. My mom ran the business while I was in College at the University of Texas, Austin.

At the time, I planned on Becoming A Doctor, but when i came Home, Business was booming. I had to make a decision – Med School or Cake. I FIGDED THERE WOULD BE PLENTY OF OTHER DOCTORS OUT THERE, THERE WAS ONLY ONE DOTCKES, SO STUCK WITH THE BUSINESS.

TODAY, THIS BUSINESS FULLY SUPPORTS MY LIFE AND MY STAFF’S, AND HAS ONLY GOTTEN Bigger, Allowing US to Create an Entire Dot Product line.

Some of Our Designs take 15 minutes while others take five hours and range from $ 55 to $ 300. We make 40 Orers a day, 5 days a Week, During Our Busy Season – That’s 200 Orers. Forty Percent of that is College-Relay.

Besides posting on Instagram, i haven’t done an ounce of marketing. It’s all Word of Mouth.

I’m Lucky of have a bakery that doesn’t rely solely on College-relay orers. Howver, i do Hope Bed Parties Become a Permanent niche market Becausee of Can See More Companies taping into this time goes on.