Ilia Beauty’s Limitless Lash Mascara Now Comes in Brown – ryan

When it comes to mascara, the sky is truly the limit for our eyelashes — and Ilia Beauty knows this.

That’s why the powerhouse brand used on celebrities like Chrissy Teigen and Jessica Alba recently dropped a new, highly requested shade of its Limitless Lash Mascara that, according to the brand, has been sold over six million times: the shade Before Dawn is a pretty brown color that may be key to a more natural look, according to celebrity makeup artist Kirin Bhatty. And what’s more, PEOPLE readers can score it, along with anything else from the brand, for 20 percent off with the code DDM20.

Bhattywho has worked with the likes of Kate Upton and Jenny Slate, tells PEOPLE, “I also use (brown mascara) when I want the focal point of my makeup to be another feature (other than the eyes), like the lips or cheeks. The brown mascara trend really leans into the minimalist beauty trend, which we have been seeing rise for the last several seasons.”

Ilia Beauty Limitless Lash Mascara in Before Dawn, $23 with code

The brush was a long time coming (over 100 versions were tried out, per the brand), and it has two distinct sides: one that elongates the lashes and another that pumps up the volume.

The mascara’s formula is made with ingredients like biotin, organic shea butter, and beeswax that aid the lashes from the inside out, and it was found to be one of the best formulas for older women that we tried.

Once it’s on the lashes, the mascara is not going anywhere. One shopper said that even after work and the gym, their lashes were “still curled,” “stayed up,” and looked good.

While application is important, so is its ability to come off. And, supposedly, makeup remover isn’t even necessary to take off this long-lasting formula. Just splash on some warm water, and it should melt away without all the fuss.

Ilia Beauty Limitless Lash Mascara in After Midnight, $23 with code

“My eyes are so sensitive that I can almost not wear eye makeup, and this product does not affect me at all, wrote one shopper in the 55 to 64 age range. They added, “It looks very natural,”  and mentioned that the brush “removes any clumps, so it goes on perfectly.”

The brown mascara also “doesn’t look harsh like black can look sometimes,” wrote another shopper. “It just makes you look like you have naturally nice eyelashes,” they also noted.

Shop the Ilia Beauty Limitless Lash Mascara now. Then, keep scrolling to get more beauty and skincare products from the brand.

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Ilia Beauty Super Serum Skin Tint SPF 40, $38 with code

Ilia Beauty Eye Stylus Shadow Stick, $26 with code