In the midst of Saira's success, UP Police's Creative Alert said: "Syara to scam, Yara Yara"

Bollywood’s famous director Mohit Suri’s recent release film ‘Saira’ is making an explosion at the box office these days. This film is full of romance and excitement and gets tremendous response from the audience. Within just four days after release, the film did business of more than Rs 100 crore, which includes it in the list of superhit films of 2025. Uttar Pradesh police shared a unique post inspired by the film ‘Saira’ on social media to warn people about cybercrime. In this post, the UP police wrote: “Saira should not scam, Yara!” This tagline not only forces people to smile, but also gives a substantial message – be careful with online fraud and digital fraud. This post of UP police loves users on social media and is described as a creative effort. This post of UP police, which has become viral on social media, is becoming increasingly viral on platforms such as Twitter, Instagram and Facebook. While the fans of the film regard this tagline as nice in the context of the film, cybersecurity experts call it a creative and effective initiative. This is not the first time the UP police digital activism is when the UP police have used a trending topic for public awareness. Earlier, the UP police used films of films such as ‘Pathan’, ‘Jawan’ and ‘Mirzapur’ and Web Series dialogs so they can reach their point effectively. This time, on the pretext of the film ‘Saira’, he gave an important warning about cybercrime. The story and fanbase of the film ‘Saira’ is a romantic thriller film that shows the story of love, deception and revenge in a very exciting way. Mohit Suri’s direction style and the depth of music made the film special. The songs of the film have already tends on social media, while it does not reduce the name of its velocity, even at the box office. While the film ‘Saira’ wins the hearts of the audience, government institutions such as UP police use this popularity to raise awareness in society. Slagans like “Saira to Scam to Ho Jaye Yara” prove that it can be very effective to deliver the right message at the right time and creative. Share this story -tags