Wait, what? Influencer earns $ 4 million just by selling hair oil - here's how | Today news

A 30-year-old influencer became the city after she produced $ 4 million (£ 36.1 crore) in sales of her hair oil brand, rooted in ancient Indian traditions. Erim Kaur, a London entrepreneur founded in 2019 -a luxurious haircut brand known for its flagship -hair oil containing eight pure oils, including Amla, Argan, Coconut and Castor Oil. Six years since its launch, the luxury hair oil brand has earned $ 4.2 million (£ 361,552,182,60) CNBC. How the brand became popular, Erim Kaur pinned the popularity of her hair growth oil on her ’emotionally invested’ followers. As per CNBC makes it, she has more than 700,000 followers on Instagram and Tiktok together. After getting 100,000 followers in 2019, Kaur decided to turn her presence on social media into a business opportunity. She has introduced BYERIM as a tribute to her mother and grandmother, while also using the growing popularity of beauty and wellness trends on social media. ‘Inflators cast a very wide net, but the problem is that you try to reach people who don’t follow you, you alienate the people who do it. I was very focused on my followers. They are focused on me, ‘Kaur told CNBC. What the entrepreneur built the brand in her interview with CNBC Make It, Erim Kaur remembered how her mother’s hair inspired her to produce the hair oil. She was only eight when her mother died of breast cancer, and a memory she always cherished was her mother’s long hair. “I really wanted to imitate the way my mother looked. It was narrow to see how she lost the identifying part of what people saw as something that contributes so heavily to her beauty, ‘the London entrepreneur told CNBC. The turning point of the entrepreneur shared Kaur a sincere reminder of her father, who was only 29 when he took her to the hairdresser for a haircut after her mother passed away. “I didn’t even know how to tie my hair. She’s dead before she taught me, ‘Remember Kaur. Kaur went to her grandmother, who experimented with different oils and natural ingredients on Kaur’s hair, in search of comfort and care. Eventually, they discovered a formula that not only worked wonders but became the basis of the Byerim Hair Oil Kaur who now uses and sells. First published: 14 Apr 2025, 23:36 IST