Some good mothers believe that the pizza dough they prepare at home does not differ in the taste of ‘pizza hut’, and they do not differ much from those who believe the allegations of an unidentified Chinese man who say he makes a female handbag that does not differ in the quality and materials of ‘Birkin’. The man speaks in a video clip that has been seen millions of times since it was published on “Tek Tok”, with the suitcase of the crown of the “Hermes” business. He says his speech to the camera that he will calculate the true cost of producing it step by step. The calf leather castle consisting of the bag is $ 450. Add $ 25 to high quality wires for sewing from the bag, $ 125 to cut stainless steel at the ends, $ 50 per gum for the edges, and a final $ 10 for clouds. The man therefore estimates that the real cost of the “Birkin” bag, after adding the wages of the workers in Europe, will not exceed $ 1400, which is of course less than 10% of the selling price in its stores. The video is part of a campaign that followed the Washington’s imposition of its rewashing duties in Beijing, in which Chinese claimed to be the right luxury goods manufacturers sold twice in Europe after hiding its manufacturing place. The campaign invites viewers to buy similar costumes from China, to ensure that they have high quality commodities without paying the excessive bonus at ‘logo’ that unnecessarily doubles the price of the commodity several times. The invitation was very popular with viewers who again published it with titles similar to the ‘European fashion houses scandal’, and ‘China exposes the dark side in the fashion industry’, etc. The campaign raises many questions about the value of disabilities, the quality of famous fashion brands and the credibility of companies on production processes and consumer behavior. Some questions in life are more complicated than others. The way “Birkin” works in the house is, of course, the first question about the correctness of the man’s words. Can he really reproduce matching bags in their quality for “Birkin”? The brief and clear answer … definitely not. Of course, he can buy a few meters of luxury Phil Au Chinois, and the unique learning of “Hermes”, but how does he have the ability to knit? Birkin manufacturers use a special style called ‘Saddle Stitch’, which is difficult to implement that requires accuracy and patience, and a much longer time compared to other stitches. This knitting style, as well as its extreme durability, is characterized by the lack of distances between the stitch and the other, which enables skilled manufacturers to bind the parts of the suitcase with an incredible precision that suggests to the viewer as if each piece of leather was created specifically to the neighbor. Hermes Tailors need an intense training that extends to a complete contract, to give them carefully notice of the types of pieces, strings and needles, as they are psychologically willing to work with a strong focus, and then give them the opportunity to experiment and practice by producing the company’s products, before they finally allow them to “Birkin”. Suppose the Chinese man devoted his life to the training of a competent teams that can produce the suitcase with the same accuracy, which is a naive assumption, where will the history of the sign that does not match? Birkin enjoys mastery, beauty and originality that increases it to the artistic work. The Sarkophagus knot is a reminder of the ancient heritage of the most famous fashion house, while the founder Terry Hermes began and sprayed in 1837 manufacturers of squid and horse riding, and he was known for his excessive accuracy. It does not appear on the logo -bag of the business, but is known for its unmistakable design, dating back to 1984. British American actress Jane Berken led to sit down with the CEO of “Hermes”, Jean -Louis Dumas, on a flight from London to Paris, and during the trip, she complained that she had a clear leather in the place, that she has a clear ladder in the place, which she has in the place, which she has in the place of her, and that she has a clear ladder in the place, which she has in the place, which she has in place, which she has discussed, and that she has a clear ladder in the place, which she has in place, which she has, and that What she discussed, what she has in place of her, what she has discussed, and that she was in the place of her, and that she has a clear ladder in the place, which she has in place of her. on the weekend. Possible forms to produce this iconic design. The legacy and reputation that extends for more than a hundred years, and the narrative that led to the manufacture of the bag, has its value, so that the price of the bag cannot be estimated by dissolving its parts and determining the price of each button and thread separately. Nevertheless, let’s be honest. Is that what the astronomical price justifies? ‘It’s not a bag’ in an old episode that aired in 2001 from the famous US series “Sex and the City” is one of the series “Samantha Jones” in search of a big red “Birkin” bag. The seller tells her that her price is 4 thousand dollars, so she is not surprised by the price, but what was shocked is that she has to join a waiting list of at least five years. I asked him with a condemnation, five years to get a bag? The price of the model Samathna signed is 30 thousand dollars today, an increase of $ 650 in a quarter of a century, while acquiring its counterpart for many people, the company even stopped opening the waiting lists. The number of “Birkin” bags that the company produces annually is a secret that the company does not distribute. And last year, one of the evil women filed a lawsuit against ‘Hermes’ accusing her of a false advertisement, claiming that the French brand asked her clients to buy dozens of other products to acquire the right to get ‘Birkin’. Samathna says that the people of New York will know how successful it is if they look at how it wears this suitcase, especially because it is in a previous episode that had a “Louie Viton” mimic and subjected to serious embarrassment when exposed. The artificial scarcity of its availability in the markets, the race to acquire it, and then show off and boast about obtaining it is what retains its position and price over the years. The Chinese media campaign has indeed managed to attract attention, and it had wide media coverage. Issues and questions, similar, also raised its importance to think about each garment before buying them. Does the price of the piece really express its quality in exchange for its brand? Do the manufacturers fully surround the production process? Who made it and how it was the conditions of its manufacture, is it possible to get a similar quality at a lower price? Is it better to look for an unknown alternative instead of the products of the famous businesses? But in my opinion, she gave her arrows to the wrong purpose, and she lost a real opportunity on herself to restore positioning. Originally or Chinese? At that particular moment in which commercial conflicts ignite, in which the voices of national pride and national prejudice are raised about the speeches of globalization, cooperation and freedom of trade, people crave for rights and authentic alternatives. If the Chinese manufacturers have a very high quality and mastery, why then insist on providing themselves, is a cheap alternative to European points? And why don’t they use their skills to offer their own designs and signs that reflect their culture, vision and skill, instead of robbing the designs of others? The victims of the Chinese tradition are not limited to the fraudulent West as the propaganda campaign is linked to it. In 2022, the Japanese company “Uniqlo” offered a wonderful youthful handbag called “Round Mini”. Her popularity increased between the Gil Z in the world, to the extent that she culminated in stock minutes after it was displayed in stores. Over the past year, “Universlo” has filed a lawsuit against the Chinese giant “Sheein” and accused the Chinese company of producing a forged version, although the price of the original bag is no more than $ 15. Examples similar to this incident are more than prepared and limited. There is a big difference in the fashion market between luxury fashion and premium fashion. The first sale sparkle, concealing and boasting, while the second products and design offer high quality and with the highest levels of mastery at available prices. The Chinese campaign targeted the competition of the first type, in a fiancée bet before it started. Then she could not offer alternatives to the second type, and they stems from their campaign, except for the media and the ties that would go to the state of her path. The square remains open to new generations of designers who are able to deliver real quality and authentic products competing with Western signs, and the Chinese campaign is estimated to be reminded of our role in seeking and supporting it.
Facts and lies in the Chinese campaign over luxury fashion houses
