Sharmila Tagore, Touch Helmel Family Films as Bengali Cinema Make Comeback

Copyright © HT Digital Streams Limit all rights reserved. Sharmila tagore, touchhee draw Bengali viewers in family films, and the local trends lata jha 3 min Read 19 Jun 2025, 02:45 IST IST IST VITERAN ACTORS, fresh narratives: The success of movies with Yestery stars Sharmila Tagore (Puratawn), touches (Aamar) glory in the past. (X) Summary Despite the dominance of Bollywood, regional films get traction, reflecting a question for culturally rooted stories and emotional narratives that echo with the audiences. The Western Bengal theater business has been boosted lately after returning to do what it does best: family films. This is although films in most other languages ​​have been offering a mixed box office program over the past few months, ranging from inconsistent (Tamil, Telugu) to disastrous (Hindi). Although theaters in the state have been dominated by Bollywood over the past few years, the recent success of films with earlier stars such as Sharmila Tagore (Puratawn), Hee Gulzar (Aamar Boss) and Moushumi Chatterjee (AARII) helped regain the local industry. These films have emerged as hits if there is hardly anything in theaters in languages, thanks to their attraction among family audiences. Aaamar boss earned £ 4.15 in the global box office collections, while Puratawn and Aarii clocked £ 1.52 crore and £ 33 Lakh respectively. Although the figures are not comparable to Hindi, Tamil or Telugu films, this reflects a significant demand for regional language -theater that is often limited to a single market. Read also | The rise of stories of small towns over OTT: Brandsroots-theme shows seems to be cost-effective, culturally rich “There was a tendency of unconventional films that echo with Bengali audience, which often veterans actors in fresh narratives such as Aaamar Boss, who touch the Gulzar’s return to a leading role in the mainstream boss, BookmyShow. The Bengali Loket is currently in a reflective phase and provides an opportunity for strategic recalibration, Sakksena added. reached. Elderly people come to theaters, in which case several tickets are purchased for the whole family. Economically, films with the main characters with the main characters make sense, “Mukherji added. Also read | Regional content gets land at OTTs, even though Hindi experts who pointed out that the Bengali industry has long struggled with the dominance of Hindi films that are still very popular in the state. £ 35-40 in box office collections, clocking regional language films only up to £ 10-15. Sentiment uses, thrives, “says Ahana Kanjilal Dutta, group head, strategic communications, SVF (Shree Ventakesh Films) and Hoichoi.” Veteran actors bring a legacy and fame that has deeply echoed, especially with senior audiences they have been nurturing for decades. There is a sense of cultural continuity and emotional relationship that these artists bring to the screen. If they are together with a strong storytelling, their presence increases the film experience and raises them a powerful pull at the box office. ‘SVF supported hits like Killbill Society and Shotyi Bole Shotyi Kichhu Nei this year. Read also | The box office match of the local cinema: Why lose marathi, Bengali, Punjabi films, catches all the industry news, bank news and updates on live mint. Download the Mint News app to get daily market updates. More Topics #indian Cinema #enttaining Read Next Story