Doj Google Antitrust Case Wrap with Generative AI in Spotlight

(Bloomberg) -The proposed corrections of the US Justice for Google for Google’s illegal monopoly in the online search market are more likely to encourage competition than the remedies offered by the company, an economist called by antitrust housers in the government’s landmark trial against the technical giant. The department’s “remedies will have a better chance of restoring competition,” says Tastake Chipty, an economic expert for the government. “Google’s remedies will tend to preserve Google’s monopoly.” Chipty testified a few hours before Judge Amita Mehta as the final witness of the doj before the government rested its case. Last year, Mehta ruled that the technical giant illegally monopolizes the search market, and he oversees a three-week trial in Washington to consider a package of changes proposed by antitrust handshaves. The Justice Department has requested that Google be forced to sell its popular Chrome web loader and share some of the data it collects to create its search results. It also asked Mehta to prohibit Google from paying for the standard of search engine – a bar that would also apply to Google’s AI products, including Gemini, which, according to the government, was helped by the illegal monopoly of the company. Jennifer Rie, antitrust analyst at Bloomberg Intelligence, said it is unlikely that Mehta will eventually order a sale of Chrome, although the Justice Department has done a good job to demonstrate why a repulsion is needed and how it can be achieved. The government concluded its submission of testimony and testimony, which was the halfway in the remedies hearing. On Tuesday afternoon, Google began to make the case that the proposals of the doj are too extreme. The company has already argued that the remedies would harm America’s consumers, economics and position as a world leader of technology. Sundar Pichai, CEO of Alphabet Inc., is expected to testify in the coming days, just like Google’s search boss, Liz Reid. A significant part of the trial focused on the emerging field of generative AI, which according to the Witnesses and the Justice Department can become a new web access point in the way browsers and smartphones work today. AI-Chatbots are already seen as an existential threat to traditional search engines as it can directly address users’ questions with AI settings-and replace the need to present people with a long list of search results on the Internet. The Justice Department shows that Google is well positioned to do the same thing with twins what it did with searching, ‘Rie said. “The doj has done a good job that shows that AI products do not necessarily take over for general search engines, but rather work with them.” The Justice Department mentioned a number of high-profile technology managers, including Openai’s Nick Turley, Dmitri Shevevelenko of Portlexity and Gabriel Weinberg of Duckduckgo, to describe what they said, the harmful business practices of Google and how the proposed remedies would break the monopoly. Three company representatives – from Openai, confusion and even Yahoo – said they would be interested in buying Chrome if Google is forced to sell it. And one of Google’s browser competitors, Duckduckgo, even gave Chrome a striking sales of “over $ 50 billion” based on the extensive user base, according to the court’s testimony. During the hearing, Shevelenko said that Google’s contract with Lenovo Group Ltd. Motorola blocked the smartphone maker to set Portlexity AI as the standard assistant on its new devices. Motorola “cannot get out of their Google obligations and therefore they cannot change the standard assistant on the device,” said the Parplexity Executive. Chipty, the DOJ’s expert in economics, also testified on Tuesday about the risk that Google could benefit from the popularity of generative AI to distribute its search services and get possible corrective remedies through the court. “For example, you can imagine that Google could pay distributors to install a Google Gemini on the Home Screen of Android devices, as did today with the Google search,” Chipty said. “And if something like that would be permissible, it is possible to expect us to find ourselves in the same situation today.” More stories like these are available on Bloomberg.com © 2025 Bloomberg LP first published: 30 Apr 2025, 03:37 am Ist