Since US President Donald Trump imposed a total of 50 percent tariff on India, many Indians have been angry. There is also a tendency on social media that Indians should boycott American brands. These include McDonald’s, Coca-Cola, Amazon, Apple, Starbucks, etc. The situation is of such a nature that life cannot be represented today without them. The business of these brands is also distributing well in India. When it comes to US brands from home to home, we cannot turn away from technology. From smartphones to online shopping or large food brands, almost everything has become necessary today. 1. Social media platforms related to social media such as Facebook, Instagram, WhatsApp, etc. Became very important today. At the same time, almost everything related to office work seems incomplete without chatjipt, LinkedIn, MS Office, etc. These are all US brands. Just think, can we live without WhatsApp today? Will our social media life be completed without Instagram and Facebook? Probably not, because now they have become our need. These are all brands of Mark Zuckerberg’s company Meta. 2. US brands Amazon and Flipkart Lead in terms of online shopping online shopping. You will feel that Flipkart is an Indian business. Yes, it is, but it is owned by the US company Walmart today. Walmart accounts for about 78 percent of Flipkart. When we talk about the part of e-commerce businesses in India, Flipkart is at the forefront. The stake is about 48 percent. Amazon is second. 3. The iPhone has become common in India today. Since the production of iPhone has also begun in India. As such, India has become an important country for iPhone manufacturer Apple. The number of iPhone users in India is increasing quickly. It is believed that the number of iPhone users in the country will be approximately 1.50 crores by the end of 2025. 4. Food and beverages cannot be left in food and drinks either. Whether it’s McDonald’s, KFC, Pizza Hut, Domino or Starbucks or Pepsi or Coca-Cola. These US brands have reached door to door today. US brands dominate India in terms of fast food. American brands are also far ahead of liquor. Even today, American brands are the first choice of people in soft drinks. 5. In fashion, US fashion marks also grow rapidly in India. Levies, Calvin Klein, Tommy Hilfiger, Gap, etc. Are brands whose clothing is held by the youth of India. Not only that, footwear also dominates American brands. This includes Nike, Sketches, Conmats, etc. Brands such as Hush pupae and Alan Edmunds are also growing rapidly in India. Talk about portable, brands such as Apple, Fitbit, Garmin, Fossil, VUP, etc. Is also the choice of many Indians. Millennials and Generation Z are at the forefront of promoting foreign brands, especially US brands, in the country of Millennials and Generation G Generation. People born between 1997 and 2012 are called Generation Z. People born between 1981 and 1996 are called millennials. From Starbucks Cafe to McDonald’s, you will find a large number of young men from Millennials and Generation G. This generation is also far ahead in terms of fashion. Young people of this generation do not hesitate to spend money on brands. IPhones are also more popular among the youth of these two generations. How is the business of US businesses in India? Even after the US tariff, US businesses that work in India have not been affected. On the contrary, these businesses are constantly investing in India and expanding their business. The business of some companies in India is as follows: 1. Apple iPhone Making Company Apple quickly expands its business in India. In the past financial year, Apple iPhone worth R1.08 Lakh-Crore ($ 12.8 billion) from India, which is an increase of 42% year-on-year. Foxconn, the world’s largest electronic manufacturing business, invests $ 2.56 billion at the Devnhali plant in Karnataka. Foxconn also creates an iPhone. Not only that, Hon Heal High Procession Industry Company, the most important company that makes Apple’s iPhone, will also invest about Rs 12,800 crore in its unit in India. 2. E-commerce Amazon and Flipkart do a lot of business in India. These businesses not only do delivery work, but also offer work to the people. ‘Amazon Business’ added 70% new customers to small towns in 2024. Amazon Business is the B2B market branch of Amazon. In addition, the company also does a lot of work on delivery one day. According to the company, demand for delivery products increased by 60%in one day. The company has invested more than $ 11 billion in its business. If we talk about the income of both companies, then Flipkart has won here. Flipkart’s turnover rose 21 percent to Rs 17.907 crore in the financial year. At the same time, Amazon’s turnover increased by 14 percent. 3.. Increase in the sale of liquor has also increased the sale of US brand drinks in India. When we talk about Starbucks, the company has loss. The Starbucks brand in India is operated by Tata Group Company Tata Consumer Products Limited. Both companies part 50-50 percent are Siddhi. Tata Starbucks entered into a net loss of Rs 135.7 crore in FY 2025, which is 65 percent more than Rs 82 crore in FY 2024. At the same time, the company’s turnover rose 5 percent to Rs 1.277 crore. At the same time, Cola-Cola and Pepsico (Pepsi Making Company) also made good profits. These businesses also expand the business, fasting and other things that make businesses, and also expand their business in the country. McDonald’s will open a new technical center in Hyderabad. The company invests $ 10 million or about 875 crore calls in it. This investment is made within the next few years. McDonald’s earns Rs 2.22 Lakh Crore in the year 2024. This earnings are more than 2023. Is a ban or boycott possible? Now the question arises whether a ban or boycott of US businesses in India is possible? These companies do not seem to have given their place among Indians. India has become a big market for many businesses. These businesses also pay good taxes to the Government of India. These businesses look very important to India and the youth living here. In such a situation, it is difficult to ban or boycott them in India.
Can India do a boycott of US brands amid tariff war? If that happens, will people be able to live without them?
