With consumers dreading a new normal of $ 80 games, gearbox boss randy pitchford gave a Controversial Response to Concerns that the Company’s Borderlands 4 Might be sold at that high price point. Last Week, after Pitchford Shared Nintendo’s “Creator’s” Video About Borderlands 4 on x, a user replied to HIM, MAKING A PLEA TO MAKE SURE THE GAME IS NOT PRICED AT $ 80. Pitchford Directly Responded to the post, and fans jumped on his respect.
Borderlands 4 is not available to pre-order yet, and the suggestted retail price has been to be determinated.
X user @oldgoldsot Said to pitchford that an $ 80 retail price was a risk and that People wouldn’t pay, insist that he has influence on the price. Pitchford Responded (via Ign) by Saying that iT’s “swimming (His) call“On How Much Borderlands 4 Costs, and that “If you’re a real fan, you’ll find a way to make it happy.“ Hen Went on to cite an example of a sega genesis game that was $ 80 During his High School Years, and he was “WORKING MINIMUM WAGE AT AN ICE Cream Parlor in Pismo Beach“To be able to affford it.
Pitchford has a Long History of Making Controversial Statements, and This Latest post About Borderlands 4 is already Attracting Sarcasm and Rage. While Borderlands 4 May Not Necessarily Cost $ 80 WEND IT LAUNCHES, Pitchford’s indifferent Response to the Possible price is being characterized as tone-deaf to consumer concertns. With nintendo and xbox giving a price hike to some of their titles, suc Mario Card WorldPeople like @oldgoldsot Think that more publishers follow the trend willFeed this Notion of Constant Increatation of the Price Tag. “
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Elsewhere Online, Commentators are Mocking Pitchford’s Comments and Stating that they’ll Wait for A Sale ORA OBTAIN The Game Through more Questionable Means. “Man he’s so right. I POST PLANS TO WAIT IT OUT UNIL I GET IT FOR FREE FROM EPIC OR Twitch or Something“Said Reddit User Cyruzx in respect to the quote. Other comments take will with the phrase “real fan” and brand it as a “toxic term.” One Popular Reply on x From Leaker @zvis_ceral Called Pitchford’s Reply “One of the Worst CEO Replies from Recent Memory. “
Our Take: Pitchford is hilariiously out of touch
Economic anxiety is at A High
Pitchford’s Controversial Post Basically Equates to Him Telling Fans to Pull Thermves Up by Their Bootstraps, and It fails to reflect the anxiety that consumers have about the games industry and the world Economy at Large. With Continuing Inflation and the Threat of Tariffs Imposed by the United States Likely to Affect Gaming Products, Pitchford’s Comments Makel Unfair Assumptions About Prospective Purchasers of His Company’s UpComing Game.
By saying that “real” fans will figure out how to afford to buy more Expensive games, pitchford is engaging in somekeeping language and dysplaying iGnorance of any monetary isSers have during current turbulent times. At Best, IT’S UNEARNED CONFIDENCE THAT Borderlands Fans Will Pay Any Price to Experience the New Game. While the new Game COULD HAVE SOOM Potential, comments like these from pitchford won’t help Borderlands 4 Attract any new devotees.
Source: Randy Pitchford/X, Ign
Borderlands 4
Systems
- Released
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September 12, 2025
- Esrb
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Rating pending
- Pubisher (s)
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2k
- Engine
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Unreal Engine 5
- Multiplayer
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Online CO-op, Online Multiplayer
- Cross-platform play
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Yes – All