Best Colognes for Men in 2025 – ryan

Other than obviously making sure the scent of the fragrance is one he likes, there are a few other factors to consider when purchasing a cologne. Since you aren’t going to be able to actually smell the colognes you’re considering in person, I’m going to break down the specs for you.

Scents: Spring and summer colognes tend to have a citrus or floral-like tropical smell that reminds you of all the things we associate with warm weather (vacations, picnics, the beach etc). Winter fragrances tend to be warmer with woody and earthy scents.

Concentration: This helps determine how long a scent lasts, and it’s divided into four categories: eau de cologne, eau de toilette, parfum and eau de parfum. Eau de cologne is the lightest scent, as it’s estimated to have a one-to-five percent concentration that will last you roughly 1.5 hours. Eau de toilette is slightly stronger, but still light with around eight percent concentration that will last you a couple hours.