Virat Kohli to work with Agilitas as Puma Deal ends | Company Business News

Star-cricketer Virat Kohli intends to join the sports athleisure firm Agilitas as an investor, multiple people who are aware of the matter said, with his eight-year contract worth about £ 110 with German sports clothing giant Puma coming to an end. An announcement in this respect is probably during the continued Indian Premier League (IPL). Agilitas was founded in 2023 by the former Puma India and managing director of Southeast Asia Abhishek Ganguly. The company makes and sells sports clothes well in India and abroad. Last year, Agilitas acquired long-term license rights for the Italian sports brand Lotto in India, Australia and South Africa. If he scales One8 in the heart of Kohli’s switch to Agilitas, his ambition to grow One8, and his lifestyle brand launched in 2017. Agilitas will spread and scale the One8 brand by opening and expanding more stores and utilizing the popularity of the cricketer, people said on the state of anonymity. “The brand will be an important part of the growth story of agilitas,” the person cited above on condition of anonymity. “It’s about turning One8 into a global brand – footwear, sports clothes. India doesn’t have an ambitious sportswear brand. There will be a new brand identity and restart for One8,” the person added. Read also | Virat Kohli removes all ads from its Instagram timeline. Know why a spokesman for Puma India Kohli’s departure confirmed and the best wish for his future efforts. The brand said it was a wonderful connection with him spanning a few years, many excellent campaigns and groundbreaking production work. “As a sports mark, Puma will continue to actively invest in the next generation of athletes and aggressively build the future of the sports ecosystem in India.” Agilitas did not respond to Mint’s email questions. Kohli did not respond to text messages. “Puma is back to Kohli with an offer to retain the cricketer, but he wants to build a global company from India,” said the person quoted earlier. Last year, there were several media reports for India that Kohli would terminate his contract with Kohli. Puma denied these reports at the time, and Kohli continued his connection with the company during the last year of his contract. However, since India’s successful Champions Trophy campaign, Kohli has been seen sports shoes that do not wear Puma’s brand “Formstrip”, which resemble three tracks of athletics tracks. Instead, Kohli’s shoes on the field now wear a placeholder logo with mutually connected triangles. Read also | Virat Kohli channels his inner John Cena – ‘You can’t see him anywhere’ in Global Sports, it is typical for athletes to wear unlimited or so -called generic shoes during matches or performances between contracts. It helps them avoid conflicts with current or future sponsors and maintain neutrality while negotiating. In 2021, Puma signed a long-term strategic partnership with Royal Challengers Bengaluru (RCB), the Franchise Kohli has represented the first issue of the league since the first issue. A year later, Puma signed the Bollywood actress and Kohli’s wife Anushka Sharma as a brand ambassador. Ambitious startup Agilitas Sports raised funds advised by Convergent Finance LLP, an investment management and advisory partnership led by Harsha Raghavan, who invested £ 400, and £ 30 came from individual investors. In December 2023, the company obtained funding of £ 100 crore from Nexus Venture Partners. In 2023 it also acquired the producer of sports shoes Mochiko Shoes Pvt. Ltd. to build a greater role in the ecosystem of sports manufacturing in India. Read also | Bollywood and Beyond: Indian Celebrities Cash in 2023’s fire tree first published: 10 Apr 2025, 03:33 IST