Batik can move the economy, invite the ministry of industry young people to preserve

Jakarta – Expert staff of the Minister of Industry and Investment in the Ministry of Industry, Doddy Rahadi, invites the younger generation to play an important role as an agent of change in the digital era by retaining Batik. He emphasized that sustainability began with the younger generation because they became the starting point as well as the most important driver through innovation and the spirit of sustainability. “Sustainability begins from the younger generation. With innovation and sustainability, we can maximize the potential of the younger generation to implement it in this digital era,” says Doddy Rahadi, at the Talkshow talk of the Nusantara Batik (GBN) at Pasaraya Block M, Jakarta (01/08/2025). He explained that Indonesia is currently in a demographic bonus period, which is the condition when most of the population is in a productive age of 67.5 percent. In this productive age group, the younger generation is considered an important role as an economic driving force and also in the preservation of national culture, one of which is by Batik. Browse to continue with the content “With this potential at least one person has three batik, then we can move the economy. With energy, creativity and spirit of innovation from the young generation of Indonesia, we also have great opportunities for retaining local culture through Batik,” he said. According to Doddy, Batik is often seen as a typical clothing of the older generation. For this reason, it encourages innovation to offer a fresh and relevant Batik design with the lifestyle of the younger generation. “We still think about how to make batik designs that can be used every day and are relevant to the young generation of the young generation today. Not to be afraid to look old, because Batik is indeed the brand of the old people who use it. But if it is more varied, it is more relevant to the lifestyle of young people. With a good narrative about the craftsmen, natural color and the philosophy of motifs, it will be more in their hearts. to support a whole. ‘ We need to build a deeper emotional relationship. For information, the 2025 Batik Nusantara Batik (GBN) event held by the Ministry of Industry was held from Wednesday, July 30 to Sunday, August 3, 2025, in Pasaraya Block M. The series of activities that lasted five days has the opening ceremony, Talkshow with Batik Figures, Fashof, Fash Court, Fash Court, Fash Court, Fashof, Fashof, Fashof, Fashof, Fashof, Fashof, Fashof, Fashof, Fashof, Facime Working Parade, to musical performances.