From artificial intelligence to China ... the ten biggest challenges facing "Apple"

Apple, who was one day the undisputed queen of the world of technology, is exposed to attacks on many fronts, as Chinese demand for its products begins to decline. The company’s profitable application store faces criticism of the regulatory authorities and European authorities. The car production project was one of the most important ‘expected things’ before it was discontinued. During her career, Apple’s argument was damaged in a big way. After reaching 3 billion dollars, and scoring the highest historical levels during 2023, the market value in the early 2024 dropped hundreds of billions of dollars, which at one time Microsoft competing allowed Microsoft competition to replace it as the highest value technology. Below we are looking at the most important challenges Apple faces in the world: 1. The pressure of the European Union started working in the region’s digital market law in early March, in a new threat to the such “Apple Park”, an ecosystem that encourages Apple users to buy other products and services for the business. Customers will be able to download programs from outside the “Apple Store” for the first time, a process known as downloading applications. Users can also benefit from alternative payment systems and easier to choose a new virtual web browser, with two regular complaints for software development companies and regulatory bodies. Apple has always resisted such amendments and annulled that it would undermine the user experience and the safety element in its programs. “Apple” needs to create technology to enable an application to install other applications, which pose risks. The company accepted a smaller commission for the purchase of the application stores, but added some extra fees that caused the dissatisfaction of software development businesses. Apple’s biggest danger is to divide the business model that earns dozens of billions of dollars annually. In a separate framework, on March 4, the European Union imposed a fine of 1.8 billion euros (two billion dollars) due to an investigation into the allegations that they were hampering competitors of music broadcasting companies, including ‘Spotfai Technology’. 2. The US Department of Justice has continued the Justice Ministry for five years, its attempts to prepare a file to prosecute the company, and it is now close to the submission of a lawsuit. Anti -Monopoly Act claims that Apple has imposed restrictions on software and equipment on iPhone and iPad devices, making it difficult for other businesses to compete. People who are familiar with the subject said the lawsuit is expected at the end of March. However, the recent federal spending agreement limits the financing available for the laws against monopoly, which can affect the timing of this. Apple representatives also met with Justice Ministry officials in February last year in a recent attempt to persuade the ministry not to continue with asylum procedures for the judiciary. 3.. An artificial intelligence has been driving since the large spread of the “Chat BT” application developed by “Oben Ai” during 2022, and technological enterprises are chasing to add more generation of artificial intelligence features, a technology that can create extensive texts, photos and videos after formulating simple instructions. Apple was clearly absent from this obsession, causing the fear of its backward knees. The company has confirmed to investors that artificial intelligence has long been integrated into its software and services, but it is clear that “Apple” should have a greater influential role in this regard. The company has had talks to integrate the Google AI engine “Gimenae” into “iPhone” devices, according to people who are familiar with the situation. Apple can obtain a common -use license, a group of Google IQS, to activate some of the following new features in iPhone software. Apple prepares new capabilities within the iOS 18 or (iOS 18) – the next version of the iPhone operating system – based on the models of artificial intelligence. But these improvements focus on the features that work on their devices, instead of those you offer through cloud computing. Therefore, Apple is looking for a partner to do the most important blow of obstetrician intelligence, including the functions of creating images and writing articles based on the formulation of simple instructions. During his speech at the company’s annual meeting in February last year, CEO Tim Cook promised that the company would “open new horizons” in the field of artificial intelligence. He added: “We believe he will make opportunities that allow transformations to serve our users.” More features can be revealed at the annual Conference on Technology Development Enterprises arranged by Apple next June. Behind the scenes, Craig Federney, head of the Apple Software Unit, asked his teams to develop the largest possible number of new artificial intelligence features for the operating updates for the current year. The technology giant is close to completing an important new software tool design for artificial intelligence developers aimed at speeding up tasks. However, the company must play a role in catching up to competitors such as Samsung Electronics, which actually revealed phones full of artificial intelligence functions of Google, revealed with Alphabet, including Jiminai. Microsoft, the largest financier of “Oben Ai”, also introduced a regular range of artificial intelligence properties. 4. The refuge in China has been seeing Apple sales in China for months, and it does not seem to improve. The iPhone sales in the country suddenly fell 24% during the first six weeks of 2024, according to numbers of “Counterpoint Research”. The market has begun to fall completely, but Apple is currently declining faster than local competitors. According to the “County Point”, Vivo, established in the Chinese industrial city of Dongan, emerged as an important resource for the country. In an effort to stimulate the request, Apple barely provided discounts on its online store in January last year. Local sellers lower the prices of ‘iPhone’ by up to $ 180. Perhaps the severe issue of problems is to expand the distribution of restrictions imposed on the use of foreign technology in Chinese government offices. With the intensification of geopolitical tension with the United States of America, the Apple’s dependence on the country as a center of the market and industrialization- a dilemma. 5. Despite all, it is understood that the company will not spend billions of dollars at a short period of time. But ending the car eventually deprives Apple in the future without a major source of money. Despite the problems of producing an electric car, Apple could have introduced it to $ 100,000. Although it is probably at best a very poor profit margins, Apple can currently benefit from sales. The turnover dropped 3% over the last financial year, which has been the worst decline since 2016. 6. A special position for ‘Vision Pro’ entered ‘Apple’ in the production of a new product category during 2024, which is the mixed reality market, which the company calls ‘spatial computer’. The “Vision Pro” headphone – released for the first time on February 2 – blinded the auditors and attracted the first users. But it was a $ 3500 product with an unclear reason. The protective glasses are very heavy because they cannot be worn long, which keeps many software development companies from creating dedicated applications for it. Cook’s original vision was to sell a few lightweight -increased reality glasses that users could carry throughout the day. The appropriate technology for such a device was not yet ready, so Apple had to use a medium solution by offering a larger headphone that mixed the reinforced reality with virtual reality. The challenge is currently to serve the ‘Vision Pro’ headphone lighter and cheaper, making it closer to a product that the normal consumer can buy, but this process needs years. 7. The tablet of the tablet thereafter exceeds the success of the “iPad” fixed device, many consumers love tablets. According to the IDC research business, total sales of these devices reached its lowest level last year. This is not a problem with “Apple” alone, but the company is the dominant seller on tablets, as sales make up about 40% of the amount of shipping. Some consumers have turned into larger telephones or just returned to use laptops, but the aggravation of the problem is that “Apple” did not issue a single new model for the “iPad” device during the last year of evaluation. There has been no rare production since Steve Jobs unveiled the device for the first time during 2010. The good news is that “Apple” is preparing to start new models of “iPad” devices that will give him a little driving force. The updated iPad Air will be introduced with two sizes for the first time, and the ‘pro’ OLED or (OLED) will be provided, which is an abbreviation of the light diode. It is not too early for a company whose turnover dropped by 25% during the last quarter of last year, which included the holiday period, as it represented the largest sales period for the device. 8. A legal battle around the Smart Watch in a rare movement, Apple was forced to stop selling versions of its watch using a sensor measuring blood -notche to a legitimate battle with Massimo. The watches represent an essential piece of bearable devices, home devices and accessories for the business, which contributed to more than 10% of turnover last year, or about $ 40 billion. Read more: “Apple” changes work with its smart hours before he prohibits the sale in America, although “Apple” could cancel the activation of this feature and restore its hours for sale in the market, but it represents a tragic legal failure of a company that is rarely exposed to it. Rima also leads to the ability to measure oxygen in the blood to impede Apple’s efforts to add future watch functions, such as measuring high blood pressure and breathing rate during sleep. 9. Talent exhaustion is a changing managers is a regular problem in Apple, and the company enjoys a large team of managers. But the iPhone manufacturer has recently lost some of its most prominent leaders, especially from its design team. Among them is Bart Andre, the industrial designer of the highest period of service in the business and one of the largest patent holders “Apple”. Senior designers, Colin Burns, Shota Owaghi and Peter Russell Clark, left almost the end of the past year. After years of leaving talents, the team that led the company’s innovations is almost entirely left and he worked under the supervision of legendary man Johnny Eve, a group that helped add the aesthetic touch to Apple. Evans Hanki also left the post of head of the division last year, who was the successor to Eve. Currently, industrial design teams and user interface reports on Jeff Williams, CEO of operational operations at the company are at the company. People close to the situation said that the presence of a person who oversees a department dedicated to design and innovation has increased the dissatisfaction of some employees. They added that this dissatisfaction was also exacerbated by measures to reduce costs. 10. A difficult quarterly period under this circumstance Parties are the next term “Apple” report on the point of not revealing -satisfying information for investors. The company indeed warned that the numbers would not be a good comparison with the same period in the previous year. During the previous quarter, Apple got rid of the last obstacles associated with the Corona epidemic, as well as a surge in sales caused by the beloved demand. A company is not expected to win sudden profits like this in the current period. Analysts expect sales to fall about 4% during the current quarter, which runs until the end of March. As a result, Apple’s turnover will have decreased during 5 quarterly periods of the past 6%. Rosenblatt Securities analysts in a client’s memorandum that “Apple) passes from our point of view through a decisive point. He added that the failed car project was not fully ready for ‘Virgin pro’, and the company’s position is weakening.