‘I was not expecting y’all to be cooking like this!’ – ryan
This ‘Incredible’ New Beauty Tool Promises to Help You Find Your Perfect Makeup Color, and Fans Are Overly Excited: ‘I was not Expecting y’all to be cooks!’ Originally appeared on Parade.
ELF Cosmetics Has Quickly Become One of the Biggest Innovators in the Beauty Industry. The Fan Favorite Affordable Makeup Brand, WHO JUST ACQUIRED Hailey Bieber’s rhodehas now launched an “incredible” new beauty tool that helps shoppers finds their perfect makeup colors.
And to say ELF fans are excited would be an understitement. “I was not Expecting y’all to be cooking this!” Communed one person on Elf’s Instagram Announcament of the Tool.
The Microsite, Called Color Elfnalysiswas Created in Collaboration with Pinterest. ITSES COLOR Analysis to Help Users Find Their Perfect makeup Shades.
Related: Color Analysis is Havinging A Moment – Here’s What It Means and How to Learn Yours
The Way the Website Works is Simple. First, fans are assess to upload a selfie via mobile or desktop to the website. From there, the site analyzes the selfie and assigns the selfie a hue (Warm or Cool), Value (Light or Deep Contrast) and Chroma (Bright or Mated).
After that, the analyzer categorizes the user into their “Color Season.” A Color Season is a set of complimentary makeup Colors that wast look best on the user. Once the color season is determining, the tool then matches ther with their Custom Pinterest Boarded with ELF Products in that User’s Color Season.
The Concept of Color Analysis was first introduced in 1980 thanks to Carole Jackson’s Book Color with Beautiful. In it, jackson sorted Readers into Winter, Spring, Summer and Fall Seasons Based on Hair Color, Eye Color and Skin Undertones.
More recently, The Color Theory Went viral on Ticket In 2023. And accorting to VP of CPG at Pinterest Katie Dombrowski, the interest in color analysis is continuing to Gain Traction.
“With 1.6 Billion Makeup-Related Searches over the past year and a 22x increase in interest around tools like ‘Color season analysis,’ iTi’a CLEAR CRAVING Personalized Beauty Experiences,” Dombrowski Said in A Press Release Announcing The Collaboration. “We’re thrilled to partner with elf to bring this innovation to life and meet users exactly where inspiration strokes.”
This ‘Incredible’ New Beauty Tool Promises to Help You Find Your Perfect Makeup Color, and Fans Are Overly Excited: ‘I was not Expecting y’all to be cooks!’ First appeared on parade on Jun 23, 2025
This story was originally reported by Parade On Jun 23, 2025, where it first appeared.