Apple sales in the second quarter land with less than expected

Apple’s sales fell less severely in the past quarter than expected, supported by a stronger request than expected in China, which causes the optimism to withdraw the company’s slowdown. The company said in a statement on Thursday that turnover in the second fiscal quarter fell 4.3% to $ 90.8 billion on March 30. This is compared to the average estimates of $ 90.3 billion. The profits in this term also exceeded US banks’ expectations. Apple has also indicated that it expects to return to sales growth in the current quarter, with revenue in a percentage in the low -Sunday category (or about 3%), according to financial manager Luka Maystari for Emily Chang of Bloomberg TV. Investors inhale a sigh of relief after the results, in light of their pursuit of the “iPhone” manufacturer from his long stagnation, which has seen that the decline in its sales in five of the past six quarters, which was influenced by the slowdown in the smartphone market and the opposite conditions in China. The company warned in February that recent revenue would fall by about 5% over the previous year. The share price rose 2% in late transactions after the market was closed, after the report was issued. The share losses reached 10% during the current year until the closure of Thursday to reach $ 173.03. Increased profit sharing, and profits amounted to $ 1.53 per share in the second quarter, exceeding $ 1.50 analysts estimates. Apple increased its dividends from 4% to 25 cents per share, in accordance with expectations. The Board of Directors has approved plans to regain an extra $ 110 billion from the company’s shares. The lack of innovative new devices has contributed to the slowdown in Apple sales, but the company wants to start correcting it on May 7. The company – based in Cuperno, California – also plans a long -lived group to obstetrician artificial intelligence. In June, Apple CEO Tim Cook is expected to develop the company’s artificial intelligence strategy at its annual conference of international developers. China has delayed ‘Apple’ in China over the past few months. Consumers are there on the local brands of smartphones, and the government has also prohibited the use of foreign technology in some offices. The company earned $ 16.4 billion in Greater China revenue in the last quarter. Although this number has decreased from the previous year, it easily exceeded $ 15.9 billion expected by analysts. ‘IPhone’ shipments in China decrease by 33% during February, ‘Apple’ does not reveal the sales of individual production lines that are divided according to the region, but analysts referred to ‘iPhone’ as a weak point in China. Counterpoint Research estimated that sales of the device fell by 19% in China, which is the worst quarter of the product since 2020. This has led to a greater decrease in the demand for iPhone. According to IDC, the total shipping of the device has dropped about 10%, which has been the largest decrease since the closures due to the Corona virus hampered the supply chains in 2022. At the same time, iPhone and Apple have not proven that the new products categories can stimulate growth. It canceled the work of the autonomous car project in February, which led to the cancellation of a project that some hoped to become one of the famous’ emerging ‘big things’. Apple abandoned the dream of the electric car and focused on artificial intelligence. The company has entered the mixed reality headphones this year, with Vision Pro on February 2. But this product has a slow start of the year to give the value of the value. In the company, which makes up about half of the sales. Outfit to take photos and video, but it will look the same as the current versions.