Apple abandons the dream of the electric car and focuses on artificial intelligence

Apple has canceled the efforts to build an electric car, according to people who are familiar with the case and abandoned one of the most ambitious projects in the history of the business. ‘Apple’ unveiled this approach today in an internal note, Tuesday, which surprised almost two thousand employees who worked in the project, according to the people who asked not to reveal their identity because the advertisement was not a year. According to the persons, chief operating officer Jeff Williams and Kevin Lynch, Vice President in charge of efforts, were announced. “Foxconn”, Apple’s partner, reveals its first electric vehicles. The two managers told the employees that the project would start, and that many employees in the team working on the car – known as ‘Special Projects Group, SPG’ – are transferred to the Department of Artificial Intelligence under the supervision of CEO John Junandria. These employees focus on typical IQ, which is an important priority for the business. The story of the ‘Apple’ self -managed car is to end the project, finally a surprise for the company, to end a dollar in the business that would transfer ‘Apple’ to a completely new industry. The Giant Technology Company started working on the car in almost 2014, and it strived to make a self -managing electric car with an internal design similar to the limousine and a sound navigation. However, the project has experienced problems since almost its inception, in light of changing “Apple” to lead the team and its strategy several times. Lynch and Williams took over the project a few years ago, following the departure of Doug Field, who is now a senior executive of Ford Motor. People revealed that the decision to end the project in recent weeks was taken by senior managers in “Apple”. It comes just a month after Bloomberg published a report stating that the project has reached a decisive point. The most recent approach discussed internally was to delay the introduction of the car to 2028 and reduce the specifications of self -driving 4 to level 2+. Recently, Apple thought the car would be sold for about $ 100,000. But the drivers were concerned about the car’s ability to offer the profit margins that Apple was used to in its products. The Council of Directors of the Company has also expressed concern about the continuation of hundreds of millions of dollars annually to a project that can never see the light.