Alphabet's Google Try the EU with changes to the search result: Report | Mint

The Google of Alphabet has reportedly proposed additional concessions to address the concerns raised by the European Union regulators, with the aim of avoiding a significant antitrust penalty under the new digital competition rules of the BLOC. According to documents revised, the US technical giant is trying to weaken the European Commission by adjusting how competitive services are displayed in its search results. The move comes following formal charges filed three months ago, accusing Google of preferring its own platforms, such as Google shopping, hotels and flights at the expense of competitors, contrary to the Digital Markets Act (DMA). You may be interested in the DMA, which came into effect earlier this year, an explanation of strict obligations for so -called “gatekeeper” platforms to combat anti -competitive behavior and provide consumer wider choices. According to Google’s revised proposal, a selected vertical search service (US), chosen on the basis of objective and non-discriminatory criteria, would appear prominently in its own dedicated subject at the top of the results. This box reflects the design and functions of Google’s own modules and contains three direct links to offers in categories such as hotels, restaurants, transport and airlines. Other USA providers will continue to be listed further in the search results, but will not benefit from a similar prominent performance unless users click to access it. Despite the proposal, the company maintained that it did not agree with the commission’s provisional conclusions. “We do not agree with the (commission) preliminary findings’ position, but on a without prejudice base we want to find a workable solution to solve the current proceedings,” the documents say. The European Commission planned a meeting on July 8 to get feedback from competitive firms. Several of Google’s opponents, who refused to be mentioned before the discussion, expressed skepticism about the effectiveness of the proposed changes. They argue that the measures still do not produce a real level playing field. The outcome of these negotiations can set an important precedent for how large technology works under the EU’s ambitious digital regulatory framework. (With input of Reuters)