Abhinandan Lodha attempts to surpass Kin's Macrotech developers with its hoobbl

Copyright © HT Digital Streams Limit all rights reserved. Mansi Verma 4 min read 30 May 2025, 04:26 pm Ist Abhinandan Lodha, Chairman, Abhinandan Ventures and House of Abhinandan Lodha. Summary House of Abhinandan Lodha or Hoall’s goal of taking his vertical real estate business outside Mumbai, as soon as next 12 months. Mumbai: House of Abhinandan Lodha (Hoabl) begins its vertical real estate business in Mumbai, with a double focus on luxury and affordable housing. However, the ambitions of the new brand extend far beyond the financial capital. “For our vertical enterprise, Bombay (Mumbai) is the focus. That said, growth will come just as much from outside Mumbai as from the inside. We can not only rely on one market, and we will do things outside this market within the next 12 months,” Abhinandan Lodha, chairman of Hoabl and Group Entity Abhinandan Ventures (earlier Lodha enterprise). Hoabl operates Pan-India in cities such as Alibaug, Anjarle, Dapoli, Goa, Neral and Ayodhya and demand leadership in the branding business. The company also has cities in Vrindavan, Amritsar and Nagpur. Hoall also expects to expand vertical development in these cities within the next 12 months. Also read: How Pirojsha Godrej of India’s real estate business has changed “In markets where everything has already been discovered and innovation has been limited, it is not a natural pace for us.” After building the necessary operational strength, future growth areas include logistics, industrial warehouses and rental housing, Lodha told Mint earlier in May. something meaningful. but we see logistics, industrial warehouses and rental housing as natural extensions. The first focus of Hous, founded in 2020, was the fragmented land market, which is long considered risky for average buyers. Once this happened, the category opened big time, “Lodha explained. One reason to start with one segment was to build an independent brand. Mint used the Lodha brand earlier this week after a family determination. -HOG Court has been appointed. Sayed: Mint Primer: Why do PE investments fall into real estate in India? is the big bet on Mumbai Abhinandan Lodha, the latest participant in the vertical development market in Mumbai, who is now a path for itself under his own banner. Mumbai real estate space. After our first vertical launch, we will set out four problems that we want to solve with it – how we want to do it, and why it matters. It will drive significant volumes, “he said.” We see real estate like a factory. Goods must keep moving; it is not a static asset. If we can deliver 20-30% margins on both sides of the spectrum, this is a strong result. “He faces a difficult challenge: Competitive real estate sectors. Anuj Puri, chairman of Anarock Group, said Mumbai’s unique geography – put on the sea on three sides – limits his physical expansion, making vertical growth and northward development the only viable directions. “Unlike other Indian cities that can expand outside in all directions, the growth of Mumbai is limited. The development here is essentially linear – from the south to the northern suburbs, and vertically upwards,” he said. Also read: Fanciful to Realistic: How the names of real estate projects have changed despite these restrictions, Puri believes that there is still sufficient opportunity for new players. “Mumbai is large enough. South Mumbai alone extends about 157 square kilometers, and larger Mumbai covers over 437 square kilometers. There is a significant space for growth. But for new entrants to succeed, especially those who do not start redevelopment projects, they must have a deep understanding of what drives this market,” he said. Despite the increasing investor interest, Lodha is not in a hurry to raise capital at the holding level, but will go to the establishment of the foundation within 12-18 months to raise private financing. Catch all the corporate news and updates on live currency. Download the Mint News app to get daily market updates and live business news. More Topics #Real Estate #Realty Read Next Story