Meta attempts to buy an interest in Ray Ban to develop virtual reality goggles

Mita platforms are holding talks to acquire a minority stake in the Ray-Ban Solar Manufacturing Company, where the ownership business for Facebook strengthens its efforts in the Smart Glasses sector. Dollar) At current prices, according to people familiar with the talks, they asked not to reveal their identity because the information was not public after working with ‘Essilorluxotica SA’ in the production of smart glasses ‘Ray Ban -Meta’. People said there were no guarantees to complete the agreement. Meta spokesman did not immediately respond to the request for comment, and a “Isilor Luxiotics” spokesman refused to comment. The Financial Times earlier indicated the talks. The huge social media enterprise will have a more influence by acquiring an interest in “Isilor Luxiotica”, and will deepen its partnership with the largest spectacle business in the world. It is also expected to have more influence on the business that is essential for its virtual and reinforced reality, and to improve its position against competitors. Snap Inc has tried mixed reality glasses for years, while Apple Vision Pro released earlier this year. So far, consumers have not adopted these technologies on a large scale. The shares of “Isilor Luxiotica” rose 2.3% to 194.20 euros at 11:11. It will not be the first company that has ‘Mita’ in an interest. Four years ago, the social networking business announced that it will buy about 10% of the ‘JIO platforms’ business, ‘Reillance Industries Ltd’, to become the largest minority shareholder with $ 5.7 billion investments. This partnership came at a time when CEO Mark Zuckerberg worked to improve its expansion in India, as the demand for online payment and e -commerce increases with the use of more people for smartphones. “Mita” has invested a lot in the technology of Metaavirus – a future version of the Internet consisting of accessible worlds through headphones – which praised Zuckerberg as the next main revolution to cell phones. The company changed its name from “Facebook” to “Mita” years ago to confirm its eagerness to adopt this technology. What does Bloomberg Intellant say: Meta is likely to bet on the enlarged reality and smart glasses through its new share in “Islor luxiotics”, because it does not have the platform of devices as with the Oculus VR glasses. We believe that the supplemented reality units, which are about 10 to 15 times smaller than virtual reality in terms of charged units, can grow much faster at a rate than virtual reality due to the possibility of obtaining smart glasses as a distraction of general artificial intelligence function and virtual assistant. Manteep Singh and Nishant Cinetula, a chief technological analyst in Bloomberg Intelligence, “Meta” unveiled the first “Ray Ban” Smart Glasses in partnership with “Isilor Luxiotics”, in 2021. The latest glasses include “Meta Ai”, an artificial intelligence assistant based on the artificial intelligence model called “Lama” for Mita. Last Wednesday, the company “Esilor Luxiotics” announced an agreement to purchase the ‘Supreme’ youth clothing brand of ‘VF Corp’ for $ 1.5 billion in cash, and added another brand to its group of products that also include ‘Okley’ glasses.