In the age of AI should open Apple

Copyright © HT Digital Streams Limit all rights reserved. The Economist 3 min Read 13 Jun 2025, 08:08 AM IT The company’s struggle to adapt to the AI ​​boom is deeply rooted. (Bloomberg) Summary of its products, once a asset, became a liability at Apple’s annual developer conference, which began on June 9, the bosses of the technical giant were in their happy place. On the home field in Cupertino, California, they revealed a glossy visual review of Apple’s operating systems and showed new features that its devices want to hold in an ever -harmony. Although the new “liquid glass” style can give its software a new shine, the window attraction is not going well. Almost all Apple products are manufactured in Asia, and the rates of President Donald Trump are threatening to crush his margins in America. The close grip on its software ecosystem brought it into trouble with regulators; After a bust with a judge during his long-standing battle with Epic Games, the “Fortnite” producer, on how it runs its App Store, Apple was clapped with a court order that jeopardized the $ 30 billion it takes in app-related fees each year. And in the vital field of artificial intelligence (AI), Apple is screaming. No wonder the share price is falling by almost a fifth this year, most of any of America’s five largest technical firms. The company’s struggle to adapt to the AI ​​boom is deeply rooted. Even before Openai launched Chatgpt at the end of 2022, Apple fell behind, as Siri, his voting assistant, was especially less competent than the alternatives of other firms. At last year’s conference, Apple has a new version of Siri Voorview that could combine data from different programs to handle complicated requests. It looked impressive, but it never sent. As in the fight with Epic games, Apple’s problems come on control. The firm has long distinguished its products by enabling users to keep their personal data private. It can afford to do this because it makes most of its money that sells hardware – unlike competitors such as Google and Meta, whose business models depend on the collection and analysis of data to sell personalized ads. The rise of AI has changed Apple’s control freaking from a strength to weakness. The plan, announced last year, was to deploy the company’s own AI model directly on users’ devices, where it could access personal data (such as email, messages and calendars) to answer questions and perform tasks without compromising privacy. The problem is that it doesn’t seem: A small model running on a smartphone can’t compete with a much more powerful one running in the cloud. Surely Apple can develop its own large cloud -based model to compete with chatgpt, Claude or twin? Perhaps. If you catch up, it may be possible if Apple has dipped in the rich of the users’ data. But it promised not to. As a result, it is now looking for outside help. Siri can already offer to hand over more complicated inquiries to Chatgpt, although it must ask for permission each time. This week, Apple announced a deeper partnership with Openai. With the consent of users, Chatgpt will gain more access to their devices, for example to answer questions about what is on their screens. Chatgpt will also be baked in Apple’s programming tools. This is a step in the right direction, but Apple has to move on. Rather than trying to control what AI can and cannot do on its devices, Apple should make users decide. It will be against Apple’s instincts against control, which has only tightened under Tim Cook. Yet openness may not be as scary as Apple fear. Think back to when Apple launched the iPhone in 2007, and refuse to have someone else build indigenous apps for it. Apple changed the next year, allowing other programs to build on its conditions and unleashed a surge of new tools, games and services. It must now apply the same approach to AI. The opening of the App Store has helped the iPhone make the world’s most successful consumer product. Apple’s best chance to keep it that way is open to others’ AI models. Catch all the business news, market news, news reports and latest news updates on Live Mint. Download the Mint News app to get daily market updates. More Topics #Kartic Intelligence #openai #apple Inc Read next story