Uber rolled out Uber Rewards and in Uber Eats across the US, Business Insider is reporting.
The program was initially introduced on a limited basis in November 2018.
Uber Rewards offers points based on spending, and assigns customers to various tiers based on their level of engagement.
Generally, the program offers one point for every dollar spent on its UberPool, Express Pool and Uber Eats services.
Customers can then achieve Blue, Gold Platinum, or Diamond membership status, each of which comes with its own perks.
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