30 Comments

  1. Hey /u/kyetropicz, thank you for your submission. Unfortunately, it has been removed for the following reason(s):

    – Your post is not NFL (Rule 1)

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  6. Hi: Commercial photographer here. This runs around the internet a lot, but it’s more or less false. These tricks were more common before the turn of the century when photographers were using film and hot lights, so the food could look consistent and not melt. Nowadays we have powerful flash units that don’t really heat up a room and digital cameras that don’t take as much planning to get a shot right, as well as a culture that appreciates authenticity more, so what you see nowadays is mostly real. With the exception of stuff like not cooking the meat all the way through because it doesn’t matter what the inside looks like.

  10. Remember seeing something like this where instead of milk for cereal they used glue. Also were applying seasame seeds individually on a burger buns. Commercials use almost as much make-up on food that they use on people.

  11. Yeah stuff like this pisses me off, you get hungry watching it. Then buy/ order some just to open it up and find some fuckin’pig slop.

  14. From here (http://insite.artinstitutes.edu/food-stylists-blend-technica…):
    “The food stylist’s magic tricks face regulation from the Federal Trade Commission and its truth in advertising laws. That Crisco-powdered sugar mix can substitute for ice cream if it’s representing a generic dessert on a menu, Allaben says, but not if it’s hawking a brand name like Ben & Jerry’s.”
    And here (http://www.cskern.com/blog/entryid/11):
    “The truth is most of what you see in food photographs is real. FTC laws state that whatever you’re selling with a photo must be real in the image. To use a familiar example, if you’re selling corn flakes the flakes must be real. But then it gets interesting. You can use white glue instead of milk in your bowl of flakes because you’re not selling the milk, only the corn flakes.”
    So, the product being sold must be real as-it-is-sold (albeit much more carefully styled, generally). The incidentals can be embellished. A McD’s quarter-pounder is a single product, and so presumably must be made with its actual ingredients in ads.

  15. I worked in a commercial food studio for ten years and never saw any of this shit. Is the food propped up and dressed up to look fresh and appetizing? Yes. But it always had to be the actual product being sold. I’m not saying this kind of thing doesn’t go down in other markets, but as far as advertising in the US, what you’re seeing is the actual product.

  21. I’m might be the minority here, but I’ve always found the stretchy cheese shit to be disgusting. It looks bad and it’s a complete mess when it happens irl. I cut off the excess and don’t eat it.

    “Here’s a giant glob to work around and then chew for a while if you want.”

  22. That food in the middle, would anyone want that to collapse like that? To me at least, the real option looks much more appetizing and easier to eat since it doesn’t all fall out

  29. As a hiring manager I see the same thing on applications every day. You’re gonna submit a pic with a thousand Instagram filters and zero qualifications and expect me to believe you’re going to be the next savior of the company? No substance. No thank you.

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