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Sennheiser is certainly mocking Beats in its new advert marketing campaign


“Would you actually take sound recommendation from a basketball participant?”

That line sums up Sennheiser‘s advert marketing campaign for its new Momentum three Wi-fi headphones. The venerable audio firm doesn’t often do a lot in the way in which of commercials, however this one highlighted a specific pet peeve of mine in mainstream headphone commercials: the celebrities peddling them don’t know jack about audio (in all probability).

Sennheiser has three such advertisements, not less than thus far. I used to be watching 30 Rock on Hulu once I noticed this:

I first assumed it to be the newest Beats industrial, earlier than noticing these cans weren’t Beats in any respect. It bought a stable chuckle out of me.

The corporate has a few others alongside the identical strains. Right here’s one taking the style:

And one other one taking part in on the athlete trope:

Thoughts you, I don’t imply to complain about Beat’s sound high quality. Whereas early generations had been ridiculed by audiophiles for his or her inordinate quantity of bass and exorbitant pricing, some newer Beats are legitimately first rate headphones. Their price-to-performance ratio should be questionable, however there’s nothing incorrect with additionally wanting a pair of headphones that appears and feels good. And I imply, Sennheiser sells a $50,000 pair of headphones, which isn’t precisely a fantastic worth proposition both.

It’s simply if you’re precedence is sound high quality, you in all probability shouldn’t belief the recommendation of a star with no audio credentials.

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Revealed October 4, 2019 — 21:51 UTC




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