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Huawei owns itself with ballsy ‘who owns us’ Twitter ballot


Huawei‘s head of PR will in all probability have some explaining to do after at this time’s stunt (though I commend them for his or her bravery). The corporate put out a ballot from its official Twitter account asking its followers who they thought owns Huawei — together with the extremely catchy hashtag #WhoRunsHuawei.

After the extraordinary media protection of Trump blacklisting Huawei earlier this yr — and the next fallout — it shouldn’t come as a shock tthat 42 p.c of greater than 56,000 respondents thought it was owned by the Chinese language authorities. I imply, what did Huawei suppose would occur?

This looks like a dangerous transfer for a $100+ billion firm that’s simply had a serious scandal, however possibly Huawei is simply giving up on conventional sterile PR maneuvers and is definitely reaching out to get the general public’s perspective.

Or maybe Huawei hoped that its utopian message of being owned by its staff had seeped via, which — to be truthful — lots of the tweets did echo. However Huawei‘s possession is far more sophisticated than that, as this lengthy and detailed New York Instances articles reveals.

Principally, it’s nearly inconceivable to confirm Huawei‘s possession, however the actual concern has additionally at all times been about who controls the corporate — #WhoRunsHuawei.

The weirdest factor about Huawei‘s ballot, nonetheless, is that the entire drama surrounding its ties to the Chinese language authorities has just about died down within the press. There are nonetheless some political issues, however the US is easing up on Huawei, and nations just like the UK have mentioned there’s no technical cause to depart the corporate out of 5G infrastructure.

So why expose your self to a complete new onslaught of Twitter-fueled criticism? No clue, however I’d wish to doff my hat to the ballsy PR staff for this one.




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