How big biased datasets make social inequalities worse


At almost every point in our day, we interact with digital technologies which collect our data. From the moment our smart phones wake us up, to our watch tracking our morning run, every time we use public transport, every coffee we purchase with a bank card, every song skipped or liked, until we return to bed and let our sleep apps monitor our dreaming habits – all of these technologies are collecting data.

This data is used by tech companies to develop their products and provide more services. While film and music recommendations might be useful, the same systems are also being used to decide where to build infrastructure, for facial recognition systems used by the police, or even whether you should get a job interview, or who should die in a crash with an autonomous vehicle.