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‘Bird Box’ viewed by 45 million Netflix members in first week, company says

Netflix‘s frightening thriller “Bird Box” scored the biggest seven-day viewership of all the streamer’s original movie releases to date — with just over 45 million member accounts having watched the movie in the first week, the company said Friday.

The movie bowed Dec. 21 worldwide on Netflix, and became an instant — if traumatizing — Christmas Day family-viewing experience for some. The Sandra Bullock-starrer also has spawned a raft of internet memes since its release.

In “Bird Box,” Bullock stars as a mom trying to save her kid’s lives after a mysterious force invades Earth — and causes people to kill themselves. In navigating the post-apocalyptic world, survivors must wear blindfolds or be exposed to supernatural entities that embody their deepest fears.

“Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film!” the Netflix Film account on Twitter posted Friday.


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