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Android goes keto with a radical new rebrand

Android’s ditching the carbs and saying farewell to sugar. The most recent replace to the model, unveiled at present by Google, introduces a brand new emblem and magnificence language, and ditches the enduring dessert-themed OS codenames.

So, let’s speak in regards to the emblem. The old-school “bugdroid” robotic has had a little bit of surgical procedure and now solely reveals its head, reasonably than your complete physique and the requisite appendages.

Equally, the Android wordmark is barely extra svelte. As with the earlier two revisions, every character is lowercase. Nonetheless, when analyzing the brand new emblem, you’ll discover that every character has been thinned considerably, and there’s now added serifs.

Crucially, the brand new Android wordmark will at all times come connected with the up to date emblem and can by no means be displayed by itself. Not less than, not in an official context.

If you happen to’re interested by what’s modified, Andrew Martonik at Android Central has written an unbelievable deep-dive into this new rebrand, and it’s probably the most thorough and authoritative little bit of writing on the topic. It’s actually price studying, significantly if you happen to’re a design nerd whose coronary heart palpitates wildly for refined typographical adjustments.

And sure, let’s contact on the forthcoming Android nomenclature. Ranging from Android 10, Google will stop utilizing the dessert-themed names it’s famend for.

That’s arguably for one of the best. Though food-name codenames are extra significant (and memorable) than generic model numbers, like 4.Four or 7.1, there’s clearly a finite variety of names which have the cross-cultural recognition required for a globally profitable product like Android.

Sadly, there’s nothing to interchange them. Google states that the subsequent model of Android (codenamed Android Q) will merely be often called Android 10.

That’s a bit boring, however I perceive it. If it changed dessert names with one thing else, it’d ultimately run into the identical issues: specifically, there’s a finite variety of phrases which are acknowledged throughout the varied melting pot we name the world.

These unhappy in regards to the change will take solace in the truth that Google plans to maintain its Android meals statues that dominate the doorway to the “Googleplex,” as reported by Android Police’s David Ruddock. These statues are genuinely iconic, and it’d be unhappy to see the corporate take away such an vital piece of tech historical past.

Google has additionally commissioned a large “10” that’ll sit within the foyer of the principle Android workplace. That’s a bit much less whimsical than a large jellybean robotic, however I’ll take it, I assume.

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Printed August 22, 2019 — 15:09 UTC




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