Apple has at all times been an aspirational model for Indians and proudly owning an iPhone continues to be a dream come true for a lot of.
Perhaps that’s the reason, within the second-hand smartphone market, Apple’s iPhones have the very best demand, as per a current OLX research. Pre-owned iPhones price much less comparatively, making it simpler for smartphone shoppers to personal the premium product with out burning a gap of their pocket.
For instance, the iPhone Max (64 GB, Silver), which is priced at Rs. 99,900 on Amazon, prices as little as Rs 52,000 on OLX. Equally, Apple’s newest launch, the iPhone 11 Professional Max, which is priced at Rs 1,09,900 on Amazon prices at the least Rs. 10,000 much less on the net second-hand purchase and promote platform.
Based on the research, within the race for pre-owned smartphones in India, Apple has left behind manufacturers resembling Samsung, Xiaomi, Vivo, Oppo and Oneplus. iPhone was essentially the most listed in 2019 on OLX, with 19 per cent whole listings. When it comes to demand too, the Cupertino electronics big’s smartphones had the very best share (19 per cent).
The research additionally acknowledged that iPhone 5S and iPhone SE continues to be in heavy demand throughout small cities and rural areas, regardless of the fashions being discontinued by Apple in 2016 and 2018 respectively.
Over 9 million smartphone listings had been analysed by OLX on its platform, in line with the research.
OLX is a buyer to buyer (C2C) digital market for pre-owned vehicles, motorbikes, cell phones, home goods, and so on.
The marketplace for pre-owned smartphones has been rising at a fast tempo, with nearly 59 per cent of all smartphones listed on OLX within the Q1-Q3 2019 interval being bought, stated the research. This offers shoppers extra choices to select from, throughout completely different worth ranges.
“Regardless of the prevailing sentiment within the Indian economic system, the urge for food for premium smartphones and total demand for pre-owned smartphones has not diminished,” stated Nitin Chaudhury, Head of Business, OLX India. Customers have gotten upwardly-mobile of their aspirations, which is mirrored within the rising demand for premium manufacturers, led by Apple’s iPhone, he added.