Diageo International Journey has launched two new Recreation of Thrones-inspired restricted version Scotch whiskies.
Johnnie Walker A Track of Ice and Johnnie Walker A Track of Hearth might be out there in airports globally from this month, and proceed the model’s partnership with HBO Licensing & Retail.
The double launch celebrates the “enduring legacy” of the favored HBO tv sequence Recreation of Thrones. The whiskies are impressed by the homes of Westeros that seem within the present – Home Stark and Home Targaryen – and are successors to White Walker by Johnnie Walker, which launched in 2018. Diageo additionally launched a limited-edition Recreation of Thrones vary of single malt whiskies earlier this yr.
Describing the fictional background of the 2 homes of Westeros, Diageo and HBO acknowledged: “Whether or not in battle or concord, this can be a story of two nice homes represented by two historic creatures. One – Home Stark – is descended from the First Males. Rulers of the North and builders of the wall, they thrive within the icy-cold local weather of the direwolf. The opposite – Home Targaryen – is a noble household of Valyrian descent and the primary royal home of the Seven Kingdoms. Hearth programs by means of their veins and is made flesh within the type of their dragons.”
Johnnie Walker A Track of Ice is a nod to Home Stark, whereas Johnnie Walker A Track of Hearth displays Home Targaryen A Track of Hearth. The sigils, or symbols, of the homes – the direwolf and the dragon respectively – characteristic on the bottles.
In an additional visible contact, the Johnnie Walker Striding Man picture uncharacteristically faces backwards on the A Track of Hearth bottle, revealing a face-off with the Striding Man on the A Track of Ice bottle when paired side-by-side.
“We’re delighted to announce the launch of those restricted version whiskies, following the profitable White Walker by Johnnie Walker launch in journey retail,” mentioned Diageo International Journey Advertising and marketing and Innovation Director Anna MacDonald.
“Our group are constantly striving to offer distinctive product improvements, alongside interactive purchasing experiences for each our retailers and customers. With this in thoughts, we’ll be bringing the launch to life with in-store shows, dragon and direwolf sculptures and sensory whisky aroma items in chosen airports.”
HBO Vice President, Licensing & Retail Jeff Peters commented: “The Recreation of Thrones viewers continues to each interact with the tradition fostered across the sequence and search for the particular collectibles that permit it stay on. After seeing the joy there was for White Walker by Johnnie Walker, we’re thrilled to rejoice the top of an epic story by providing extra high quality whisky for followers of the present and whisky fanatics to gather and revel in.”
Johnnie Walker A Track of Ice options single malts from Clynelish, certainly one of Scotland’s most northern distilleries, and has an ABV of 40.2%. The bottle design evokes an icy setting with frosted blue and gray colors. Johnnie Walker A Track of Hearth options the peated malts of the Caol Ila distillery with an ABV of 40.8%. Impressed by the dragons of Home Targaryen, the bottle design depicts a fiery setting with deep pink colors.
Each A Track of Ice and A Track of Hearth have an RRP of £38 (US$47) per 1 litre bottle.