From banned substances to kissing pope and imam: essentially the most scandalous promoting campaigns

From banned substances to kissing pope and imam: the most scandalous advertising campaigns

From prohibited substances and nude fashions to cow udders – SPLETNIK.RU has collected 16 of essentially the most controversial promoting campaigns in historical past which have been banned.

Calvin klein

In 1980, Brooke Shields, who was then solely 15, turned the principle character advertising campaign Calvin Klein Denims. In Richard Avedon’s provocative video for an American model, a minor mannequin stated this phrase:

Do you wish to know what’s between me and my denims? Nothing.

As a result of scandal that erupted, the clip was banned by the ABC and CBS tv networks, and the younger star herself was proclaimed the brand new face of the sexual revolution, which was already gaining momentum in America.

By the best way, Brooke Shields two years in the past resumed cooperation with the model and once more starred for an american model.

Calvin klein

In 1995, model promoting Calvin klein once more was on the heart of the scandal. The very fact is that the very heroes of the video then turned very younger fashions. Because of this, many accused the model of distributing little one pornography. Complaints turned so frequent that the Ministry of Justice launched an investigation, which revealed that every one the younger males who appeared within the commercials had been adults.


This Sisley promoting firm, created by Terry Richardson, was launched in 2001. Josie Maran, ingesting milk, was so frank and prompted so many ambiguous associations that this work was by no means made public. The scene on the farm, as conceived by the photographer, was purported to convey "a naturalistic view of life within the countryside."

Yves saint laurent

Yves Saint Laurent's iconic Opium perfume advert, launched in 2002, obtained practically 1,000 complaints. As a result of "extreme frankness", it was determined to take away it from the billboards.

As the top of the UK Promoting Requirements Fee acknowledged then, the nude mannequin Sophie Dahl within the photograph is in a humiliating pose for girls, and the poster itself was thought of offensive and even able to participating in sexual violence.

Yves saint laurent

In 2002, photographer Samuel de Cuberra launched an promoting marketing campaign for the M7 perfume, impressed by the photograph of the founding father of the style home, Yves Saint Laurent.

It goes with out saying that the picture was censored.

Perfumes are worn on the pores and skin, so why cover the physique? The M7 marketing campaign may be very chaste, it's tutorial nudity,

– stated then artistic director of the model Tom Ford.


By no means be shy about your sexuality

– known as Tom Ford.

In 2003, the designer joined forces with legendary photographer Mario Testino to create a sequence of promoting posters for Gucci. On them, mannequin Carmen Cass lowers his underpants and exposes his pubis, shaved within the form of the letter G (Gucci image), whereas the person presses it towards the wall.


One of many 2007 Sisley posters reveals two half-naked women sniffing a white vest that appears very very similar to medicine. In accordance with the official statements of the corporate’s administration that quickly adopted, the promoting photographs turned out to be a pretend.

These photos violate Benetton's trademark rights to Sisley. Our authorized division will take all doable measures to guard our rights and the rights of shoppers,

– acknowledged within the firm.

Tom ford

In 2006, Terry Richardson created an promoting marketing campaign for a fragrance from an novice to shock the viewers of Tom Ford, which prompted an unprecedented stir. In Italy, she was thought of obscene and banned.

Miu miu

The principle heroine of the 2011 Miu Miu promoting marketing campaign was the novice actress Haley Steinfield, who was then solely 14. Because of this, the poster was banned within the UK. This determination was made by the British Promoting Requirements Committee (ASA). Committee officers known as the commercial displaying Steinfield “irresponsible,” as a result of it reveals a teen in a harmful scenario. On Miu Miu posters, Haley sits on rails and cries.


Over time, Sisley's dad or mum firm, Benetton, has produced mixed-brand promoting campaigns, making company representatives wish to problem typically accepted requirements. In 2011, Benetton introduced posters on which Pope Benedict XVI and Imam Ahmed al-Tayyib kiss. The Vatican spokesman Federico Lombardi then stated:

This means a deep disrespect for the pope, that is an insult to the sentiments of believers.Benetton deputy head Alessandro Benetton admitted that the commercial was certainly provocative, however stated that "the principle theme of this marketing campaign is a kiss, essentially the most common image of affection."

Along with the pope and the Egyptian imam, Benetton kissed Angela Merkel and Nicolas Sarkozy, Benjamin Netanyahu and Mahmoud Abbas, Barack Obama and Hugo Chavez, Kim Jong Il and Lee Myung-bak. So the model tried to create a brand new tradition of tolerance to beat hatred.

Marc jacobs

In 2011, Marc Jacobs launched the Oh Lola! Fragrance promoting marketing campaign. Within the pictures, 17-year-old Dakota Fanning holds a fragrance bottle between her legs. Promoting within the UK was banned as a result of "consultants" accused advertisers of cultivating little one sexuality.


The 2011 Diesel Be Silly marketing campaign was banned all through the UK by order of the Promoting Requirements Authority. Officers acknowledged her as "indecent" and famous that she may negatively have an effect on youngsters, inflicting them to behave badly. Representatives of the model didn’t agree with the ban, however had been compelled to adjust to the order.

American attire

Three years earlier than the chapter announcement in 2016, American Attire launched this advert marketing campaign with the participation of its worker. Even supposing the woman was carrying a voluminous sweater, the body was acknowledged as too defiant and erotic and banned within the UK.

Miu miu

In 2015, the ASA UK Promoting Requirements Fee banned the Miu Miu spring-summer marketing campaign. In accordance with consultants, the actress from the second a part of "Nymphomania" Mia Goth within the photograph appears to be like too lecherous and too younger. Later, representatives of the model had to supply proof that the mannequin was 22 years outdated, however the ban was not lifted.

Yves saint laurent

The Promoting Requirements Authority banned the poster for the Edie Slimane assortment for Yves Saint Laurent in 2015. And all due to the 18-year-old Kiki Willems, who, in keeping with consultants, appears to be like too skinny within the footage. The Fee discovered the promoting irresponsible and famous that its publication violates the Code of the Committee on the observance of promoting practices. Simply then, the French parliament handed a regulation prohibiting hiring unnaturally skinny fashions.


Pictures and movies from the 2016 Gucci Cruise promoting marketing campaign had been banned by the UK Promoting Requirements Authority. Fee consultants thought of this to be propaganda of unhealthy thinness. Gucci officers stated the dance occasion video is geared toward a extra subtle grownup viewers. As well as, they added that they think about the difficulty of extreme thinness of fashions subjective.

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