T-Cell lashes out in opposition to Verizon’s 5G rollout

T-Mobile Verizon 5G ad campaign

T-Cell has taken concern with Verizon’s strategy to 5G.


T-Mobile is focusing its power on tearing down Verizon’s 5G rollout, with the “un-carrier” launching an advert marketing campaign in opposition to its rival on Wednesday. T-Cell posted billboards throughout the US, together with in New York’s Instances Sq., and likewise arrange a Twitter handle full of memes and quizzes criticizing Verizon’s 5G pricing and lack of protection maps. It additionally launched a full website, displaying “what Verizon advertising and marketing actually ought to appear to be,” in keeping with John Legere, T-Cell CEO.

The verHIDzon Twitter account was initially arrange on Sept. 14, with T-Cell saving the massive reveal of who was behind it for Wednesday.

“One thing needed to be finished. @Verizon’s been speaking an enormous sport about 5G, charging extra for it and not even giving customers a map to find it,” Legere tweeted Wednesday.

Legere additionally revealed a weblog put up Wednesday asking Verizon to “stop hiding.”

“They’re launching 5G in just a few restricted out of doors areas of some cities — and components of some soccer stadiums — and charging their clients extra for that restricted 5G ($480 extra per 12 months for a household of 4)!” Legere wrote. “To prime all of it off, they’re refusing to indicate clients precisely the place their 5G is!”

By comparability, T-Cell says it will not cost extra for 5G and has published precise coverage maps.

T-Mobile Verizon 5G ad

A VerHideZon billboard in Instances Sq..


T-Cell’s 5G community has thus far launched in components of New York, Los Angeles, Las Vegas, Dallas, Cleveland and Atlanta, whereas Verizon in August introduced the expansion of its 5G network to Atlanta, Detroit, Indianapolis and Washington, DC, along with already being live in Chicago, Denver, Minneapolis-St. Paul and Providence. Verizon has additionally set 5G live  in 13 NFL stadiums throughout the nation.

Verizon did not instantly reply to a request for remark. 

The advert marketing campaign follows T-Mobile CTO Neville Ray last month tweeting his doubt about Verizon’s 5G network expansion plans and asking to see a coverage map.

5G, additionally already launched in some components of the US by Sprint and AT&T, is being tapped by smartphones to offer sooner speeds and extra capability.


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