Rihanna’s Savage X Fenty Present on Amazon: Your questions answered


Rihanna, middle stage on the New York Trend Week Savage X Fenty present. 

Ben Gabbe/Savage X Fenty

Lining up your streaming plans for the weekend? Rihanna is headed to Amazon Prime Video on Friday. However do not count on her music. Anticipate her lingerie. Yup. In case you did not know, the pop singer sells bras, underwear, bodysuits, leggings, sleepwear, slips, robes and different non-digital wearables, and so they’re about to make their manner down the streaming runway. Here is all the things you want to find out about The Savage X Fenty Present. 

What’s Savage X Fenty? 

Rihanna, working a Savage design. 

Getty Photos for Savage X Fenty Present offered by Amazon Prime Video

It is the direct-to-consumer lingerie model Rihanna and Techstyle Trend Group launched in 2018. It is all about body-positivity and most gadgets could be bought for lower than $60 (about £48, AU$87). Types vary from tame monochromatic microfiber clothes to edgier lacy animal prints.   

“My imaginative and prescient for Savage X has all the time been inclusivity, has all the time been having ladies really feel assured and expressing themselves by means of a little bit lace, a little bit corsetry, a little bit T-shirt bra,” Rihanna says of the road. 

The brand got a $50 million infusion final month from rapper Jay-Z’s enterprise capital agency Marcy Enterprise Companions and growth-equity agency Avenir Progress Capital following a robust first 12 months. 

What is the Amazon present about? 

It is a streaming model of Savage X Fenty’s large, daring runway New York Trend Week present final week at Brooklyn’s Barclays Middle. The theatrical manufacturing featured shiny lights, pulsating music and fashions of all colours, shapes, sizes, together with two pregnant ones, sashaying by means of transferring biomes. Huge names on the catwalk included Rihanna herself, Bella and Gigi Hadid, Cara Delevingne, Normani, Joan Smalls, Laverne Cox, Aquaria, Hailee Steinfeld, Vanessa Hudgens and Kacey Musgraves.

Performers included DJ Khaled, Diplo, Skrillex, Halsey, Huge Sean, Migos, Fabolous and some others. Consider it like Coachella for underwear. 

Dimitrios Kambouris/Getty Images for Savage X Fenty Show presented by Amazon Prime Video

Halsey performs on stage through the Savage X Fenty Present, which involves Amazon Friday.

Dimitrios Kambouris

“Calling the present a ‘runway’ would do it a disservice,” reported Fashionista, one of many vogue publications in attendance. “It was a live performance, a dwell music video set, a multi-disciplinary efficiency piece and a catwalk all rolled into one 40-minute lengthy spectacular.” Fashionista known as the present “all the things Victoria’s Secret needs it might be.” 

So even should you do not care a lot about bustiers and garter belts, it appears to be like such as you’re in for a colourful present. Here is a teaser Amazon launched Tuesday.

How can I watch it? 

The present will stream on Amazon Prime Video in additional than 200 nations beginning Sept. 20. Amazon is now selling the Fall/Winter 2019 collection

Initially revealed Sept. 17. 

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