Tinder reportedly tinkering with authentic video content material

In this photo illustration a popular dating website Tinder

Relationship app Tinder is reportedly entering into the unique video content material enterprise.

Picture Illustration by Avishek Das/SOPA Photographs/LightRocket by way of Getty Photographs

Tinder apparently has a narrative to inform, however it’s not a love story, at the very least not this time. The cellular relationship app is experimenting with authentic scripted video content material and has simply wrapped up filming on its first TV collection, Reuters reviews.

The collection facilities on an “apocalyptic” storyline, however there’s a relationship subplot, a supply tells the information company. Tinder declined to remark however informed Reuters that the collection is step one towards one thing bigger the corporate plans to disclose within the close to future. The manufacturing is reportedly Tinder’s first effort towards creating a web-based platform for scripted video content material.

Providing authentic programming has turn into an more and more in style option to entice and retain clients. Walmart is reportedly creating a subscription video platform to go up in opposition to Netflix and e-commerce rival Amazon. Airbnb can also be mentioned to be working to enter the unique content material enterprise.

However producing authentic content material to lure new clients will be difficult. In 2015, Tinder made a handful of high-profile hires to bolster a undertaking to supply authentic content material known as Snapchat Channel, however the effort was shuttered just a few months later. A yr earlier, Microsoft deserted its authentic content material ambitions when it introduced the closure of its 2-year-old Xbox Entertainment Studios, the studio liable for bringing authentic video programming to the Xbox gaming platform.

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