The sponsored put up, printed on Twitter and Facebook, reveals a pair of black knickers discarded on an unkempt pathway together with a pair of nude heeled sandals.
It was given the tag line: “What occurs in Knix Leakproof stays in Knix Leakproof.”
Shortly after it was launched, it sparked outrage on-line.
Taking to Fb, one individual wrote: “Hey Knixwear — so, what’s up with this advert that appears to be invoking sexual assault as a facet profit to your underwear?”
One other commented: “Wtf who thought this was a good suggestion?”
And others described it as “appalling”, “terrible” and “surprising”.
Over on Twitter, one other shared: “WTF Knixwear that is at greatest a horrible Fb marketing campaign to your underwear whereas at worst appears like some allusion to sexual violence?!”
Just a few defended the advert, suggesting they interpreted as a lady selecting to have intercourse exterior.
Nevertheless, shortly after unfavorable response started showing, Knix – which describes its merchandise as being “designed for on a regular basis ladies by ladies” – swiftly deleted the put up.
The corporate launched an apology and defined that it ought to by no means have gone stay.
“You are completely proper to be scratching your head as to how this was ever posted within the first place and so we needed to share some context,’ they wrote to those that had complained.
Knix mentioned that they had had an inside assembly the place 60 advert concepts had been pitched – together with this one.
“The idea behind the advert was “what occurs in leak proof stays in leak proof”….(pee, sweat, blood and many others) with a parity on Las Vegas,” they continued.
“I can promise you there was no intention to attach our product and model with sexual assault and violence and that nobody inside our firm would make gentle of one thing so severe.”
The picture, which had not made the minimize, had been posted after a miscommunication.
They added: “We’re so very sorry. I hope that you’ll settle for our honest apologies and we can not thanks sufficient for flagging this with us.”
Joanna Griffiths, Knix’s founder and CEO, mentioned that the model can be donating £9,000 to the Centre for Dependancy and Psychological Well being in Canada, which offers help, counselling, and assets for girls in Toronto.