On the finish of the week, we sum up the standard trendy outcomes: Saint Laurent referred to as Patti Smith the brand new face of the model, museum watchers turned the heroines of trend images, and analysts came upon what Europeans are shopping for. Learn extra about all the pieces in our digest.
one.Cara Delevingne launched the Dior fall-winter assortment
27 yr previous Cara Delevingne who is an the face of Dior Addict Stellar Shine’s lipstick advert marketing campaign, this week additionally launched French model clothes. The British mannequin starred in a photograph shoot in issues from the fall-winter assortment of the model. The selection of the ambassador for the brand new creations of Maria Grazia Curie shouldn’t be unintended – because the authors thought-about, Kara is the right embodiment of the free London spirit, and it was the British subculture of punks and grunge that was partly impressed by the Dior assortment.
2.Alexander Gudkov starred in an excessive marketing campaign for adidas
The Hen Curry workforce, identified for the craziest viral movies, has developed a marketing campaign for adidas. Her important character was Alexander Gudkov, who launched the MyShelter raincoat, designed particularly for excessive climate circumstances within the metropolis. In accordance with the plot of the photograph story above the hero of Gudkov, it’s always raining, irrespective of how he strikes across the metropolis and in no matter absurd conditions he would possibly fall.
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3.Elena Flying supported sustainable consumption
TV presenter Elena Letuchaya starred within the classic Voyage retailer’s lookbook, attempting on objects from the previous collections of YSL, Christian Dior, Delpozo, in addition to Hermès and Chanel equipment.
Classic shouldn’t be solely an effective way to decorate stylishly, but in addition a giant step in direction of saving our planet,
– defined the founding father of Classic Voyage Alina Lysova.
The Muse of the Flying undertaking was not chosen randomly – the TV star is called one of many adherents of the pattern for aware consumption.
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4.Natalia Vodianova turned the heroine of the undertaking “I’m a girl. I can"
Aizel offered the second season of the social undertaking “I’m a Girl. I can ”, geared toward supporting and motivating women and girls and their self-realization in fashionable society.
The second season of the undertaking was attended by a mannequin and philanthropist Natalya Vodyanova, businessman, founding father of the beauty model Krygina Cosmetics, Elena Krygina, CEO of Fb, Instagram, WhatsApp in Russia Anna-Maria Treneva, musician and artwork philanthropist Manizha, banker and public determine Nadia Cherkasova, chief forensic professional of the Far Japanese Federal District Alexandra Golubeva.
As a part of the undertaking, T-shirts with hashtags #lady # Yamogu had been launched, the proceeds of which might be used to assist the All-Russian helpline for ladies affected by violence.
5.Rangers of the Bakhrushin Museum participated in trend images
Theater Museum A. Bakhrushin, along with photographer Daniu Golovko, launched the social undertaking “I’m not your grandmother!” Whose important purpose is to draw public consideration to the devoted service of museum workers.
Within the body in opposition to the background of the recognizable interiors of the Bakhrushin Museum had been Anna Nazarova (work expertise within the museum for 23 years), Alla Selivanova (work expertise 18 years), Galina Korchikova (eight years) and Irina Kasyanova (2 years). The workers posed for issues from Atelier ODOR, Victoria Andreyanova, Persona by Marina Rinaldi and Tom Ford equipment. Taking pictures with the referees of the museum will be seen on billboards in Moscow.
6.Patti Smith turned the face of Saint Laurent
Web page Six at present introduced that 72-year-old singer Patti Smith will turn into the brand new face of Saint Laurent and can star within the marketing campaign for the model’s new spring-summer assortment. The primary taking pictures ought to happen the opposite day, its writer is meant to be the photographer Stephen Sebring. Recall earlier the face of the model has become additionally 55-year-old Keanu Reeves.
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7.Company Lyst has clarified the buyer habits of Europeans
The workforce of analysts at Lyst, a world search engine for trend objects, has processed over 50 million searches throughout 47 international locations. Leather-based merchandise have turn into one of many important traits in Russia. On the identical time, Dolce & Gabbana turned the preferred model. Vetements can also be within the main place: the preferred product among the many feminine viewers is the black Vetements raincoat, whereas males extra usually select sneakers, particularly the particular Vetements x Reebok Genetically Modified Pump mannequin.
On the identical time, Russian patrons favor to do on-line buying throughout the lunch break (13:00). The common buy value in Russia for ladies is about $ 350, whereas males spend not more than $ 245. In Germany, parks and vinyl merchandise will be recognized among the many traits.
Belt baggage are nonetheless probably the most beloved and most frequently chosen accent amongst Italians. The Danes favor to assist the Scandinavian manufacturers – their alternative falls on tea mini-dresses with floral prints, nylon baggage and textile sneakers. In Spain, girls know precisely what coloration issues they need to purchase – if the print, then solely animalistic, if the sneakers, then pink, and the costume in inexperienced shades. Full report will be considered here.