Patreon, which provides followers a approach to pay their favourite creators on a recurring foundation, is promoting the merchandise-distribution startup that it acquired final 12 months. Geniuslink, a tech firm that gives hyperlink shortening for advertising merchandise, is the customer.
Monetary phrases of the deal weren’t disclosed.
“When the Equipment staff was acquired by Patreon final 12 months, we shared our want to make sure Equipment continued to thrive, as we have been so impressed with the product the staff had constructed,” Geniuslink stated in a weblog put up asserting the takeover. “We really feel huge gratitude for all of the work the unique Equipment staff, in addition to the Patreon staff, have put in to permit for what is going to hopefully proceed to be a really easy transition.”
Initially, when Patreon acquired Equipment, the corporate stated its purpose was integrating the corporate to invent a approach to automate “merch for membership,” so creators on its community will not need to cope with as a lot stuffing and mailing of their very own packages.