The Russo Brothers are doing so much to avoid revealingÂ Avengers: Endgame spoilers that they have filled the trailer with scenes that wonâ€™t actually appear in the movie.
â€œWe talked about all scales of marketing,â€ Joe Russo told the magazine. â€œThe thing thatâ€™s most important to us is that we preserve the surprise of the narrative.
â€œWhen I was a kid and saw The Empire Strikes Back at 11 am on the day it openedâ€¦ It so profoundly moved me because I didnâ€™t know a damn thing about the story I was going to watch. Weâ€™re trying to replicate that experience.â€
The Russos have said in the past that they have worked hard to ensure that the trailer doesnâ€™t give too much away from the movie.
â€œWe use all the material that we have at our disposal to create a trailer,â€ Joe Russo told the Happy Sad Confused podcast last May.
â€œWe look at the trailer as a very different experience than the movie, and I think audiences are so predictive now that you have to be very smart about how you craft a trailer because an audience can watch a trailer and basically tell you whatâ€™s gonna happen in the film.â€
â€œWe consume too much content,â€ added Russo. â€œSo at our disposal are lots of different shots that arenâ€™t in the movie that we can manipulate through CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film.â€
The latest Avengers: Endgame trailer went live after Captain Marvelâ€™s release in cinemas and featured the leading lady herselfÂ in a scene opposite Thor.
There was definitely a Schindlerâ€™s List quality to the trailer as early scenes taken from past films were coloured black and white except for a few items in red.
Avengers: Endgame is in cinemas on 25 April.