Eagle-eyed customers will have noticed that theÂ clear tote shopping bag by streetwear label Hype is up for grabs â€“ a chic upgrade on your 5p Sainsburyâ€™s bag, no?
But if you thought it fit to carry your shopping on the bus ride home then youâ€™re wrong, as ASOS claims the accessory is simply designed to â€œupgrade your outfitâ€.
Itâ€™s seemingly practical too (minus the completely see-through exterior), as thereâ€™s a side compartment for easy storage and you can â€œgive it a wipe with a dry clothâ€ to clean. Just make sure not to stash away any valuables in thereâ€¦
Though itâ€™s not the first time the fashion industry has tried to sell us shopping bags for an eye-watering sum.
The Â£960 Balenciaga leather tote proves Instagram cat-nip for bloggers far and wideÂ despite looking identical to the gift bags found in New York department stores.
WhileÂ LVMH Prize-nominated label, Stefan Cooke, is currently selling totes inspired by disposable shopping bags.
The tongue-in-cheek design is crafted from biodegradable paper fibres and if you donâ€™t consider yourself an avid treasure hunter then no need to fear, as the bags are printed with photographs of chic vintage handbags.
Priced at 405 a pop they may not be for everyone but a number of social media users expressed their delight at the new launch.
One commented on the Instagram post, â€œSaw these bags at the weekend in Carlos Place, they are super coolâ€.
While another simply wrote, â€œSo beautiful.â€
What do you think?