This year, the retailer has introduced a Â£6 Yoga Bunny to its shelves â€“ a chocolate rabbit performing a popular yoga pose, the so-called downward dog, on a mat made from raspberry nibs.
The chocolate bunny quickly went viral with customers flocking to social media to call out its seemingly sexual stance:
One Marks and Spencer sales assistant joked on Twitter, â€œPrayers for those of us who have to try and sell this product with a straight face appreciated.â€
Prayers for those of us who have to try and sell this product with a straight face appeciated Fr. Also, if you havenâ€™t yet seen the â€˜Yoga Bunnyâ€™ egg M&S has brought out, I unwillinging draw your attention to itâ€¦https://t.co/vQlQd4z8Ep
â€” TinyHead (@nick_benn11) February 8, 2019
While another tweeted: â€œThe M&S Yoga Bunny Easter egg is very â€˜doorâ€™s on the latch, find me upstairsâ€™.â€
Marks and Spencer were quick to defend the Yoga Bunny, as the company replied to claims that the rabbit is in a suggestive position:
Suggestive? Itâ€™s merely a bunny in the â€œdownwards-facing dogâ€ yoga position, Christian!
â€” M&S (@marksandspencer) March 9, 2019
Itâ€™s not the first time the British store has been teased for its not-so-well-thought-out marketing schemes.
Despite hoping it would make the perfect breakfast accompaniment, the Valentineâ€™s-themed breakfast understandably left social media users in hysterics:
Morning, youâ€™re really opening yourselves up for real innuendo today with your â€˜love sausageâ€™ ðŸ¤¦ðŸ»â€â™‚ï¸ðŸ˜‚
â€” Bruce Devlin (@BruceDevlin) February 7, 2019
All publicity is good publicity, right?