The clip shows frontman Ezra Koenig at iconic locations on New Yorkâ€™s Upper West Side, including Zabarâ€™s grocery store and Barney Greengrass. Part of Hillâ€™s signature indie style, the camera twists, turns and splits into multiple perspectives. Comedian Jerry Seinfeld, whose â€œSeinfeldâ€ character made the same Manhattan neighborhood his playground in the NBC series, cameos throughout the video, in addition to artist Fab 5 Freddy.
Fresh off his directorial debut for 2018â€™s coming-of-age film â€œMid90s,â€ Hill had previously appeared in Vampire Weekendâ€™s â€œHarmony Hallâ€ earlier this year. This is the second music video he has directed, adding to Danny Brownâ€™s 2017 track â€œAinâ€™t It Funny,â€ which had a similar experimental and indie feel.
â€œSunflowerâ€ and â€œBig Blueâ€ were a pair of singles dropped ahead of Vampire Weekendâ€™s fourth studio album, â€œFather of the Bride,â€ which will be released by Columbia Records on May 3. Previously, the indie rock outfit teased fans with the lead singles â€œHarmony Hallâ€ and â€œ2021â€ on Jan. 24, their first batch of new music since their 2013 album â€œModern Vampires of the City.â€
Vampire Weekend will head on tour later this year, stopping at Madison Square Garden, their biggest hometown show to date, on June 6 to perform a full 360 show in front of a sold-out audience.