The Dubai-based jewelry brand uSfuur was founded by Syrian-born Yara Tlass in 2016 with an aim to support refugee communities.
Tlass is a strong advocate for human rights and has partnered up with a Syrian grassroots organization called Myhomeland/Watanilli to donate a percentage from the sale of every piece of jewellery to help support refugee communities in need.
â€œWe are currently working with Watanili, but the long term plan is to expand further and reach out to displaced communities in need from Iraq to Palestine â€“ We care about the Arab world, and this is a cause dear to our heart,â€ she says.
Her modern pieces carry a meaningful messages and include delicate necklaces, anklets, rings and bracelets, all made from gold and handcrafted in Dubai, and the bird motif repeated in its collections (â€œusfuurâ€ translates to â€œbirdâ€ in Arabic) symbolizes peace.
Perfect for layering, the dainty pendants almost become part of your skin and share a message of love that you can carry with you anywhere you go.
Usfuur ship internationaly.