This Dubai jewellery brand is going to the top of our wish list


a close up of a device: usfuur dubai jewellery Syrian© Motivate Publishing
usfuur dubai jewellery Syrian
a person posing for a picture: dubai-jewellery-Usfuur-(37-of-91)© Motivate Publishing
dubai-jewellery-Usfuur-(37-of-91)

Meaningful bling.

The Dubai-based jewelry brand uSfuur was founded by Syrian-born Yara Tlass in 2016 with an aim to support refugee communities.

Tlass is a strong advocate for human rights and has partnered up with a Syrian grassroots organization called Myhomeland/Watanilli to donate a percentage from the sale of every piece of jewellery to help support refugee communities in need.

a close up of a device© Motivate Publishing

“We are currently working with Watanili, but the long term plan is to expand further and reach out to displaced communities in need from Iraq to Palestine – We care about the Arab world, and this is a cause dear to our heart,” she says.

a woman talking on a cell phone in the water© Motivate Publishing

Her modern pieces carry a meaningful messages and include delicate necklaces, anklets, rings and bracelets, all made from gold and handcrafted in Dubai, and the bird motif repeated in its collections (“usfuur” translates to “bird” in Arabic) symbolizes peace.

Perfect for layering, the dainty pendants almost become part of your skin and share a message of love that you can carry with you anywhere you go.

Usfuur ship internationaly.

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Media: Supplied

a woman taking a selfie: usfuur dubai jewellery Syrian© Motivate Publishing
usfuur dubai jewellery Syrian
a woman talking on a cell phone in the water: usfuur dubai jewellery Syrian© Motivate Publishing
usfuur dubai jewellery Syrian



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