AÂ Modern Goddess
For the brandâ€™s 30-yearsÂ anniversary, BCBGMAXAZRIA turned to stylist to the starsÂ Kate Young, supermodelÂ Rosie Huntington-Whiteley and photographerÂ Zoey Grossman to bring the Spring-Summer 2019 collection to life in the â€œModern Goddessâ€ campaign.
For this monumental collection,Â BCBGMAXAZRIAÂ appointed Kate Young as the brandâ€™s first-ever creative consultant.Â Kateâ€™s position allows her to provide an input on the overall direction of the designs.Â For her first endeavour as creative consultant for BCBGMAXAZRIA, she worked alongside Creative Director Bernd Kroeber to curate a collection that embodies her unique style, while paying homage to the brandâ€™s rich heritage.
For this season, the line celebrates feminine creativity, which is evident in modern silhouettes and the return of the goddess dress. Catering to the needs of a modern woman, the collection includes power-suits, sleek column dresses and pleated skirts and incorporates a colour palette featuring muted tones, from blues to earthy. The campaign embodies the â€œModern Goddessâ€ inspiration through its Grecian theme.
The campaign aims to highlight strong, confident women, which Kate Young, Rosie Huntington-Whiteley and Zoey Grossman manifest. The supermodel expressed her excitement to work with these powerhouse creators and BCBGMAXAZRIA, saying, â€œThe campaign was about relaying the message of fearless femininity that is woven throughout this collection. It was an honour to work alongside two women who I admire, Zoey Grossman and Kate Young. Working with them further amplified the message of this collection of todayâ€™s fearless, strong woman.â€
Here are two keys pieces from the collection:
Woven long sleeve jacket â€“ AED 840.Â Long woven pants â€“ AED 1350.
The collection is now available inÂ BCBGMAXAZRIA stores.