With Children In Need just around the corner, Abbey Clancy has launched the campaign’s new T-shirt.
Liverpool model Abbey, who has her own successful clothing line, is just one of the celebrities to pose in the tops, created by designer Giles Deacon.
The T-shirt sees Pudsey redesigned in a metallic gold and black guise.
Abbey, 29, said: “I love Giles and think the new fashion makeover he has given Pudsey is just amazing.
“You can always rely on Giles to bring something wacky and wonderful to anything he does and he always has an original take.”
The mum-of-two, who is married to ex-Liverpool striker Peter Crouch, hired Giles to design her wedding dress in 2011.
Giles said: “I have been a huge supporter of BBC Children in Need for many years now, and was delighted to offer my support again this year through the design of their 2015 T-shirt.
“I hope that everyone likes Pudsey’s new look, and that the public buy the tee, it really will go on to help make a difference.”
Other stars to be photographed in Giles’ designs were supermodels Daisy Lowe and Erin O’Connor as well as former Coronation Street star Michelle Keegan.
Michelle said: “This Giles Deacon T-shirt for BBC Children in Need is a fantastic way for people up and down the UK to support this year’s appeal.
“It not only shows Pudsey in a new metallic guise, but also brings in influences from Giles’ 2015 collection, so Pudsey really is a trendy bear this year!”
Also pledging their support are The Hunger Games actor Stanley Tucci, musician Tom Odell, YouTube star Alfie Deyes, singer Peter Andre and X Factor judge Nick Grimshaw.
Presenter Dermot O’Leary, celebrity couple Rochelle and Marvin Humes and EastEnders’ Lacey Turner have also given the tees a thumbs up.
To buy one of the T-shirts click here.
The adult tops retail at £12, with at least £7 from every T-shirt benefiting BBC Children in Need.